Marketing Manager

About the Company

Samaaro is an award-winning, AI-powered event marketing platform, designed to help marketing teams plan, promote, and execute high-impact events with ease. Recognized by YourStory as one of the Top 30 Most Innovative Startups in India, Samaaro enables brands to automate event workflows, streamline guest journeys, and gain actionable insights across the entire event lifecycle. Since launching in 2020, weve empowered marketing teams across sectors like real estate, healthcare, BFSI, and government to run smarter, more efficient events.

Were backed by leading investors including SucSEED Innovation Fund, Silver Needle Ventures, and The Chennai Angels. As one of the highest-rated event platforms on SourceForge, Capterra, G2, and Trustpilot, our commitment to excellence extends to our team culture as well.

At Samaaro, we follow a flat hierarchy rooted in openness, inclusivity, and trust. We believe in lifelong learning, holistic growth, and collaborative leadership, encouraging team members to take ownership and explore opportunities across functions.

About the Role

You will own Samaaros SEO, Google Ads, LinkedIn Ads, retargeting, and inbound funnel performance. Expectations - Build a predictable, scalable inbound engine tied directly to demos, pipeline, and revenue. You will work directly with the founders and collaborate closely with sales.

Core Responsibilities

1. SEO & Organic Growth

Build and execute keyword strategy (pillar + cluster model)

Map TOFU / MOFU / BOFU search intent

Conduct competitor gap analysis

Optimize high-intent landing pages

Improve organic traffic to demo conversion rate

Build sustainable backlink strategies (quality-driven)

Improve rankings for bottom-of-funnel keywords

Optimize for AI search visibility (LLM-friendly content structuring)

2. Paid Performance Marketing

Google Ads

Own search campaign structure and optimization

Manage match types, negative keywords, bidding strategy

Improve Quality Score and reduce CPL

Align landing pages with keyword intent

Optimize spend allocation

LinkedIn Ads

Run persona-based and account-based campaigns

Build retargeting sequences

Optimize cost per qualified demo

Meta Retargeting

Build warm audience funnels

Support brand visibility and sales enablement

3. Retargeting & Sales Enablement

Build retargeting pools across channels

Support outbound sales with targeted ad visibility

Improve brand recall before SDR outreach

Track assisted conversions and influenced pipeline

4. Reporting & Attribution

Build and maintain meaningful dashboards

Track:

Spend vs return

Demo quality by channel

Funnel drop-offs

Pipeline contribution

Identify budget leakages and recommend reallocation

Present weekly performance insights

5. Conversion Rate Optimization

Conduct landing page A/B tests

Optimize form conversions

Analyze heatmaps and user behavior

Improve demo booking rates

What We Are Looking For

Proven experience running Google Search campaigns in B2B

Experience reducing CPL and improving funnel conversion

Strong SEO fundamentals with ranking results

Analytical thinking with ROI focus

This role requires comfort with GA4, GSC, CRM attribution, and funnel analytics.

Comfort working directly with founders

High ownership mindset

Ability to work in ambiguity and early-stage environments

AI-first mindset (comfortable using AI tools for speed and optimization)

Why Join us:

Youll work directly with the founder and leadership team shaping Samaaros GTM and growth.

Be part of a category-defining SaaS platform thats scaling across global markets.

Full ownership and autonomy: your ideas, campaigns, and experiments will drive real outcomes.

Young, dynamic culture with high standards and high rewards.