Marketing Manager - Rheumatology / Ortho

Position : Marketing Manager

Segment : Rheumatology / Ortho

Location : Mumbai (Malad)

Experience :

Essential : 8 to 9 years

Desirable : 9 to 12 years

Minimum 1 year experience as a Marketing Manager

Preferred speciality : Rheumat / Ortho

Role:

• Coordinating for all marketing activities of assigned portfolio along with a team of Product Managers and Sales force.
• Analyzing market opportunities to expand business ventures.
• Representation of Ipca in market place via conference participations/Dr activities etc.
• Customer Relation Management.
• Coordination and management of events for internal field force.
• Formulation of Strategies and their timely implementation
• Profitability-

- To balance investments across the portfolio to enhance its value

- To monitor and control budgets, expenses to ensure E/S maximization

- To identify investments that can be made across a portfolio of products to increase its value

• Enhancing Market Share-

- To focus and orient the team towards enhancing the market share of the brands to gain leadership.

- To increase the Market share of the regions in the covered market

• Increasing Prescription Share and Prescriber base-To focus on key brands to gain Leadership in Prescription base and prescriber base.
• Strategic Planning & Orientation-

- To build the key brands and promote aggressively the growth drivers and new products.

- To orient the entire sales and marketing towards brands and brand power.

Key Responsibilities:

• Portfolio management
• Team management
• Improving Profit margins for the organization through strategic innovations.
• Inter departmental Coordination

Functional Knowledge / Skills:

General

• Scientific updating
• Analyzing market realities and identifying the missing links
• Team Management
• Critical thinking-To bring logic and reason to create solutions or approaches for transforming from Good to Great in our business practices

Specialized

• Communication: Verbal and Written
• Data Analysis
• Coordination with all departments
• Leadership/Time Management

Please share resume at neha.jaybhaye@ipca.com