One of the leading sweets and snacks retail brands with a pan India presence is looking for a Marketing Manager.

Role Overview:

Lead planning and execution of brand visibility, in store promotions, merchandising, and customer engagement initiatives

Drive offline campaigns and events in collaboration with the sales team

Manage vendors and partners for packaging, POSM, and media releases

Ensure consistent on ground brand experience across all retail touchpoints

Track and improve store level marketing effectiveness and ROI

Key Responsibilities

Plan and execute trade marketing calendars and retail activations

Work closely with sales teams to drive footfall and conversions

Oversee visual merchandising standards and execution quality

Coordinate with external partners for production and branding deliverables

Monitor competition and identify local market opportunities

Skills Required

Strong understanding of retail and trade marketing, FMCG preferred

Working knowledge of digital and social media integration

Good communication and stakeholder management skills

Creative, solution oriented mindset

Strong ownership and execution discipline

Experience

5+ years in trade or retail marketing, FMCG or retail background preferred

Reporting

Marketing Manager – Retail