Marketing Manager-RELATIONSHIP BANKING GROUP-Marketing HO

Job Role:

·         Develop FASTag messaging that differentiates Kotak FASTag in the market

·         Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research

·         Communicate the value of new products and services to the sales and marketing team

·         Assist sales/channel drives through marketing initiatives to provide lift in acquisition and engagement

·         Work with Corp Commuication and media team to develop PR and visibility plan for the product

·         Develop and implement promotional activities such as promotions and product launches

·         Conduct market research for consumer voice

·         Lead and drive Digital campaigns / SEM/SEO

·         Build/ conceptualise/ manage social media visibility and acquisition campaigns

·         Manage advertising agencies and retainer ship arrangements

·         Manage both consumer and trade marketing

·         Create product content such as case studies, videos, website copy and blog posts

·         Gain insight into customer use of current products, untapped opportunities and buyer personas

·         Measure and optimize the buyer journey as it relates to product feature adoption and usage

·         Manage marketing budget and approval processes