Marketing Manager

Marketing Manager Real Estate (India)

Mumbai / Project Location | Developer Side

We are a real estate developer with active residential projects in India and are looking for a hands-on Marketing Manager to independently own and execute project-level marketing with a strong focus on lead quality, broker enablement, site visits, and sales conversion .

This is a developer-side execution role . The Marketing Manager is expected to be personally hands-on with digital campaigns , with agencies supporting production and scale not decision-making.

Role Overview

The Marketing Manager will manage end-to-end marketing execution for residential real estate projects, working closely with senior management, sales, and CRM teams to support inventory absorption and bookings .

This role requires direct involvement in digital campaign setup, optimisation, and performance tracking , not just agency coordination.

Key Responsibilities

Project Marketing & Launch Execution

• Own end-to-end marketing execution for assigned residential projects.
• Plan and execute pre-launch, soft launch, and ongoing sales campaigns .
• Coordinate closely with sales on pricing, inventory release, and payment plans .
• Prepare and manage all sales enablement materials:
• Brochures
• Pitch decks
• Unit layouts
• Price sheets
• FAQs and campaign collaterals

Digital & Performance Marketing (Hands-On)

• Personally manage and optimise digital performance campaigns across:
• Google Ads
• Meta (Facebook / Instagram)
• Indian property portals (99acres, Magicbricks, Housing, etc.)
• Set up, monitor, pause, and optimise campaigns based on:
• Cost per qualified lead (CPL)
• Lead quality
• Lead-to-site-visit ratios
• Sales feedback
• Ensure spend discipline and fast iteration based on real conversion data.

Broker & Channel Partner Marketing

• Develop broker marketing kits, WhatsApp creatives, and channel collaterals.
• Support broker activations, site visits, and channel partner initiatives.
• Maintain tight alignment with channel partners on inventory focus and messaging .
• Ensure compliance with RERA advertising guidelines .

Offline & On-Ground Marketing (India Context)

• Coordinate site branding, hoardings, local activations, and print materials.
• Manage vendors for printing, fabrication, and on-site branding.
• Ensure offline spends are measured, justified, and outcome-driven .

Agency & Vendor Management

• Manage digital agencies, creative partners, printers, and other vendors.
• Agencies support execution and production only .
• Marketing Manager retains control over budgets, targeting, messaging, and decisions .
• Prevent unnecessary or unmeasurable spends.

Reporting & Sales / CRM Coordination

• Track lead flow, source attribution, and campaign performance.
• Prepare weekly and monthly marketing performance reports.
• Work closely with sales and CRM teams to improve follow-ups, lead quality, and conversion outcomes.

What This Role Is NOT

• Not a branding-only role
• Not an agency account management role
• Not a social media content-only role

This role is for someone who executes, decides, and owns outcomes .

Experience & Profile

• 810 years of real estate marketing experience (developer-side preferred).
• Strong understanding of Indian residential sales cycles .
• Hands-on experience running digital performance campaigns (not only managing agencies).
• Experience working with brokers and channel partners .
• Comfortable operating in a lean, execution-driven environment .

Preferred Skills & Tools

• Hands-on familiarity with CRM platforms (e.g. Salesforce, HubSpot, or equivalent) for lead tracking and sales coordination.
• Comfortable using Canva for basic creative edits, resizing, and WhatsApp creatives.
• Working knowledge of SEO and performance tools such as Google Analytics, SEMrush, SurferSEO, or similar.
• Strong comfort with Google Ads and Meta Ads dashboards .
• Ability to work with data, dashboards, and reports to drive decisions.

Reporting Line

• Reports directly to Senior Management .
• Works closely with Sales and CRM teams .
• Candidates from Mumbai are preferred.

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