Marketing Manager

Marketing Manager Real Estate (India)

Mumbai / Project Location | Developer Side

We are a real estate developer with active residential projects in India and are looking for a hands-on Marketing Manager to independently own and execute project-level marketing with a strong focus on lead quality, broker enablement, site visits, and sales conversion.

This is a developer-side execution role. The Marketing Manager is expected to be personally hands-on with digital campaigns, with agencies supporting production and scale not decision-making.

Role Overview

The Marketing Manager will manage end-to-end marketing execution for residential real estate projects, working closely with senior management, sales, and CRM teams to support inventory absorption and bookings.

This role requires direct involvement in digital campaign setup, optimisation, and performance tracking, not just agency coordination.

Key Responsibilities

Project Marketing & Launch Execution

• Own end-to-end marketing execution for assigned residential projects.
• Plan and execute pre-launch, soft launch, and ongoing sales campaigns.
• Coordinate closely with sales on pricing, inventory release, and payment plans.
• Prepare and manage all sales enablement materials:
• Brochures
• Pitch decks
• Unit layouts
• Price sheets
• FAQs and campaign collaterals

Digital & Performance Marketing (Hands-On)

• Personally manage and optimise digital performance campaigns across:
• Google Ads
• Meta (Facebook / Instagram)
• Indian property portals (99acres, Magicbricks, Housing, etc.)
• Set up, monitor, pause, and optimise campaigns based on:
• Cost per qualified lead (CPL)
• Lead quality
• Lead-to-site-visit ratios
• Sales feedback
• Ensure spend discipline and fast iteration based on real conversion data.

Broker & Channel Partner Marketing

• Develop broker marketing kits, WhatsApp creatives, and channel collaterals.
• Support broker activations, site visits, and channel partner initiatives.
• Maintain tight alignment with channel partners on inventory focus and messaging.
• Ensure compliance with RERA advertising guidelines.

Offline & On-Ground Marketing (India Context)

• Coordinate site branding, hoardings, local activations, and print materials.
• Manage vendors for printing, fabrication, and on-site branding.
• Ensure offline spends are measured, justified, and outcome-driven.

Agency & Vendor Management

• Manage digital agencies, creative partners, printers, and other vendors.
• Agencies support execution and production only.
• Marketing Manager retains control over budgets, targeting, messaging, and decisions.
• Prevent unnecessary or unmeasurable spends.

Reporting & Sales / CRM Coordination

• Track lead flow, source attribution, and campaign performance.
• Prepare weekly and monthly marketing performance reports.
• Work closely with sales and CRM teams to improve follow-ups, lead quality, and conversion outcomes.

What This Role Is NOT

• Not a branding-only role
• Not an agency account management role
• Not a social media content-only role

This role is for someone who executes, decides, and owns outcomes.

Experience & Profile

• 810 years of real estate marketing experience (developer-side preferred).
• Strong understanding of Indian residential sales cycles.
• Hands-on experience running digital performance campaigns (not only managing agencies).
• Experience working with brokers and channel partners.
• Comfortable operating in a lean, execution-driven environment.

Preferred Skills & Tools

• Hands-on familiarity with CRM platforms (e.g. Salesforce, HubSpot, or equivalent) for lead tracking and sales coordination.
• Comfortable using Canva for basic creative edits, resizing, and WhatsApp creatives.
• Working knowledge of SEO and performance tools such as Google Analytics, SEMrush, SurferSEO, or similar.
• Strong comfort with Google Ads and Meta Ads dashboards.
• Ability to work with data, dashboards, and reports to drive decisions.

Reporting Line

• Reports directly to Senior Management.
• Works closely with Sales and CRM teams.
• Candidates from Mumbai are preferred.

Kindly share your CV at Careers@raveshiarealty.com