Marketing Manager

About Rapido

Founded in 2015, Rapido is Indias leading multi-modal mobility platform. What began with bike taxis has rapidly evolved to include auto-rickshaws, cab-hailing, and peer-to-peer deliveries. Today, Rapido commands a dominant 70% market share in bike taxis, 40% in auto rides, and holds the second-largest position in the cab segment with a 22% shareestablishing us as the overall market leader in ride-hailing. With over 4 million rides completed daily and more than 2 billion rides served to date, Rapido operates in 200+ cities and is aggressively expanding toward a presence in 500 cities. In 2024, we proudly achieved unicorn status with a valuation of $1.1 billion. Driven by technology and innovation, were expanding into new categories while remaining committed to improving last-mile connectivity and empowering livelihoods at scale.

We are not an option; we are a choice!

Job Summary:

Experience Required:

3 5years of experience in marketing roles in high-growth startups or consumer-facing businesses (mobility, e-commerce, FMCG, tech platforms, etc.).

Proven track record of designing and executing impactful marketing campaigns with measurable outcomes.

Prior experience in managing vendors, local partnerships, and executing city-level marketing initiatives is a plus.

Roles & Responsibilities:

Conduct market research to understand user triggers and barriers for key use-cases and categories.

Scope, conceptualize, and execute city-specific marketing initiatives to drive First Time Users (FTUs) and Monthly Transacting Users (MTUs).

Identify city-level trends and opportunities for innovative brand activations and promotions.

Establish and manage strategic partnerships with local stakeholders such as metro authorities, transit hubs, tech parks, NGOs, and traffic police.

Drive visibility and brand awareness through PR-led initiatives in collaboration with local government bodies and organizations.

Manage vendor relationships end-to-endfrom onboarding to execution and performance tracking.

Track, measure, and optimize marketing initiatives to ensure high ROI and alignment with city growth targets.

Key Performance Indicators (KPIs):

FTU and MTU growth driven by marketing activities

Number and impact of new marketing initiatives launched

Partnerships leveraged and scaled for business use-cases

Brand visibility and awareness uplift in target zones

Key Skills:

Strong understanding of marketing fundamentals, consumer behavior, and local market dynamics

Marketing strategy, campaign execution, and brand activation planning

Market research, user insight generation, and VoC analysis

Analytical skills to evaluate marketing impact, ROI, and performance tracking

Problem-solving mindset with bias for action and execution excellence

Creativity and innovation in marketing execution

Stakeholder, partner, and vendor managementincluding NGOs, government bodies, and PR liaisons

Account management and collaboration with external partners

Project management and cross-functional collaboration

Strong communication, negotiation, and interpersonal skills

Educational Qualifications:

Bachelors degree in Marketing, Business, Communications, or a related field from a Tier 1/Tier 2 institute.

MBA or equivalent postgraduate degree with specialization in Marketing, Strategy, or Brand Management is preferred.