Marketing Manager

Role Overview

We are looking for a senior growth and marketing leader who will build and lead an in-house marketing function from the ground up and take direct ownership of new client acquisition in the US small and mid-market.

This role goes beyond traditional marketing. The individual will be responsible for creating the marketing engine, generating a qualified revenue pipeline, and converting positioning and campaigns into new client wins across US Bookkeeping, Financial Advisory, and RCM services.

Core Responsibilities:

1. New Client Acquisition & Revenue Growth (Primary Accountability)

• Own and drive new client acquisition for US small and mid-market accounts
• Build a predictable, marketing-led pipeline for:
• US Bookkeeping & Accounting services
• Financial Advisory / FP&A / Virtual CFO services
• Healthcare Revenue Cycle Management (RCM)
• Work closely with leadership to define revenue goals, target accounts, and growth priorities
• Partner with sales and leadership teams to improve lead qualification, conversion, and closure

2. Build & Lead the In-House Marketing Team

• Design the structure of the in-house marketing and growth team
• Hire, mentor, and scale a team covering:
• Demand generation
• Content and messaging
• Campaign execution
• Marketing analytics
• Reduce dependency on external agencies by developing internal capability and ownership
• Establish clear roles, KPIs, and performance accountability within the team

3. Go-to-Market Strategy & Positioning

• Create differentiated positioning for:
• US Bookkeeping
• Financial Advisory / FP&A / CFO services
• RCM services
• Translate service capabilities into clear, client-facing value propositions
• Own all growth-related messaging across:
• Website and landing pages
• Pitch decks and proposals
• Case studies and client materials

4. Branding & Market Presence

• Strengthen brand credibility and trust in the US market
• Drive thought leadership and industry-specific narratives
• Ensure brand tone remains consultative, credible, and CFO-aligned
• Support leadership visibility across relevant professional platforms

5. Campaign Execution, Metrics & Optimization

• Plan and execute multi-channel campaigns including:
• LinkedIn and professional platforms
• Email marketing and nurture programs
• Webinars, events, and partnerships
• Define and track KPIs such as:
• New clients acquired
• Qualified pipeline generated
• Conversion rates
• ROI on marketing spend
• Continuously optimize campaigns based on performance data

6. Cross-Functional Leadership

• Work closely with:
• Sales and business development
• Service delivery leaders (Bookkeeping, FP&A, RCM)
• Founders and executive leadership
• Act as a growth partner, aligning marketing strategy with delivery capability

Qualification & Requirements

• 4+ years of relevant experience
• Graduation/post- graduation in marketing or related field
• Experienced in handling social media
• Understanding of SEO and GEO concepts
• Experience with cold LinkedIn and email outreach
• Experience of email marketing
• Previous experience of Account Based Marketing is a plus