Marketing Manager

AboutDashDice

DashDiceis an early-stage mobile game studio building a skill-based PvP strategy game designed for competitive, global play. We are assembling a senior execution team in Pune to take the game from MVP launch through live operations and international scale.

This role is for an experienced mobile gaming marketing leader who understands how gamesactually grow through creators, LiveOps cadence, competitive moments, and data-driven iteration.

The Role

As Marketing Manager , you will ownDashDicesgo-to-market execution and live growth strategy.

You will lead how the game is positioned, launched, and scaled working closely with product, LiveOps, and creators to drive installs, retention, and long-term engagement.

This is a hands-on senior role , not a brand-only or agency-style position.

Key Responsibilities

• Own and executeDashDices India-first growth strategy
• Define and manage the creator ecosystem and influencer activation
• Lead short-form content positioning for competitive and viral moments
• Oversee channel optimisation across social, organic, and paid UA
• Track performance metrics across installs, retention, and campaign ROI
• Plan and execute launch campaigns and ongoing LiveOps promotions
• Coordinate marketing output with weekly events, tournaments, and updates
• Guide and manage Growth & Creator Operations team members
• Work closely with product and development to align messaging with gameplay

WhatWereLooking For

• 10+ years of experience in marketing for mobile games
• Direct experience marketing live-service or PvP mobile titles
• Strong understanding of:
• Mobile UA fundamentals
• Creator-led growth models
• Short-form video platforms (Reels, Shorts, TikTok)
• LiveOps-driven marketing cycles
• Proven ability to scale games in India or similar high-volume markets
• Experience working closely with product and development teams
• Comfortable operating in an early-stage, execution-driven environment
• Strong analytical and decision-making skills

Nice to Have

• Experience launching or scaling competitive / multiplayer games
• Familiarity with esports, tournaments, or creator-led competitions
• Experience managing marketing teams or coordinators

Location & Working Style

• Based in Pune
• In-office role
• Close collaboration with product, LiveOps, and creator operations

Why Join

• Own the growth strategy of a competitive mobile game from launch
• Work with a senior team building a serious PvP product
• High ownership over positioning, creators, and LiveOps execution
• Clear mandate: build momentum, then scale it