Marketing Manager

Job Title

Marketing Manager (Hands-On Execution | B2B SaaS Higher Education)

Location

Pune (In-Office Only)

This is a strictly in-office role. Remote or hybrid candidates will not be considered.

Salary Range

Fixed + Incentives

Fixed - Around 4LPA to 6LPA

Incentives around Rs. 1L - 2L

Experience

23 years in digital marketing / growth / demand generation

(Agency experience preferred)

About Studium

Studium is one of Indias fastest-growing higher education accreditation management companies , working at the intersection of technology, quality assurance, and institutional excellence .

Today, Studium supports 5060 higher education institutions across India , including universities and business schools, and is on a strong growth trajectory to support 250+ institutions within the next year .

As we scale rapidly, building a strong in-house marketing and lead generation engine is critical. This role plays a direct and high-impact part in Studiums next phase of growth.

Role Overview

This is a hands-on, execution-first marketing role not a people management role .

We are looking for someone who:

• Can design, execute, and optimize marketing campaigns independently
• Is comfortable working directly with tools, platforms, data, and leads
• Understands B2B SaaS marketing , especially in the higher education ecosystem
• Takes ownership of lead generation and inside sales coordination

If you enjoy doing the work , experimenting, tracking results, and owning outcomes, this role is for you.

Key Responsibilities1. Email Marketing & Marketing Automation (Critical Responsibility)

• Independently create and execute email marketing campaigns
• Design and manage:
• Email flows
• Drip campaigns
• Nurture sequences
• Cold and warm outreach workflows
• Strong understanding of:
• Marketing funnels
• Segmentation and personalization
• Deliverability, open rates, CTRs, and conversions
• Ability to configure, manage, and optimize email workflows end-to-end

2. Lead Generation & Inside Sales Execution (High Ownership)

• Own lead generation targets through:
• Email marketing
• LinkedIn outreach
• Website inbound campaigns
• Manage the entire inside sales flow , including:
• First contact with leads
• Lead qualification
• Scheduling demos with the team
• Follow-ups and reminders
• Proposal sharing and coordination
• Maintain proper lead tracking and communication discipline

This role directly contributes to revenue and growth lead quality and follow-through matter.3. SEO & Organic Growth

• Hands-on expertise in:
• On-page SEO
• Off-page SEO
• Keyword research and SEO strategy
• Plan and execute long-term SEO roadmap aligned with B2B SaaS growth
• Work with tools like:
• Google Search Console
• Keyword research tools
• SEO audit tools
• Coordinate SEO strategy with website and content updates

4. Website Management (Framer)

• Hands-on experience with Framer
• Ability to:
• Update website content
• Create and manage landing pages
• Make basic structural and content changes
• Work independently without agency dependency for day-to-day website needs

5. Social Media & Community Management

• Manage and grow:
• LinkedIn (primary platform)
• Instagram
• WhatsApp (broadcasts, campaign communication)
• Create and execute:
• Monthly social media calendars
• Campaign-driven posts
• Thought leadership and brand-building content
• Clear understanding of B2B vs B2C content strategy

6. Creative Execution (Design & Video)

• Hands-on with Canva for:
• Social media creatives
• Carousels and announcements
• Basic video editing skills for:
• Short videos
• Reels
• Simple edits for LinkedIn and Instagram

(Advanced editing is not required execution speed and clarity matter more.)

7. Analytics, Tracking & Performance

• Strong working knowledge of:
• Google Analytics
• Google Tag Manager
• Google Search Console
• Ability to:
• Track campaign performance
• Analyze lead sources and funnels
• Optimize based on data and insights
• Comfortable experimenting with new and relevant B2B marketing tools

8. B2B Higher Education Marketing Understanding

• Understanding of how marketing works in the B2B higher education ecosystem
• Ability to communicate with decision-makers such as:
• Directors
• Deans
• IQAC heads
• Academic leadership teams
• Translate institutional pain points into clear, effective marketing communication

Preferred Background

• 23 years of hands-on marketing experience
• Agency background preferred , as it brings exposure to:
• Campaign execution
• Multi-channel marketing
• Structured workflows
• Experience in B2B SaaS, education, or enterprise products is a strong plus

What This Role Is NOT

• Not a people management role
• Not an agency coordination role
• Not a pure branding or content-only role
• Not a strategy-only role

Why This Role Matters

• You will help scale Studium from 60 to 250 institutions
• You will build a strong in-house marketing and lead engine
• Your work will directly influence growth, pipeline, and revenue
• You will work closely with founders and leadership
• High ownership, high learning, high visibility role