Marketing Manager Pharma Urology

Job Description: Marketing Manager - Greenfield Pharma Company

Location: Bangalore (HQ)

Reporting To: Marketing Head / Business Head

Focus Areas: Urology & Cardiodiabetic

Context: Startup/Greenfield Division | Backed by 7000+ Cr Group

1. Role Summary

The Marketing Manager will be a pivotal member of the founding team for a Greenfield pharmaceutical venture. This role is responsible for the strategic brand management, product portfolio development, and market positioning for the Urology and Cardiodiabetic segments. Backed by a promoter group with a 7000+ Cr business legacy, this position offers the unique opportunity to build a brand architecture from the ground up in a high-growth environment.

2. Key Requirements & Qualifications

Requirement

Specification

Designation

Marketing Manager / Senior Product Manager

Location

Bangalore (HQ)

Experience

8-12 Years in Pharma Marketing (PMT).

Therapy Depth

Mandatory expertise in Urology and Cardiodiabetic segments.

Company Profile

Backed by a 7000+ Cr business group.

Skills

Launch excellence, digital marketing, and strategic brand planning.

Urgency

Urgent Hiring - Immediate joiners preferred.

3. Core Responsibilities

A. Brand Strategy & Launch Excellence

• GTM Planning: Develop and execute the Go-To-Market strategy for the inaugural product portfolio in Urology and Cardio-Metabolic therapies.
• Product Pipeline: Identify and evaluate new molecules for portfolio expansion based on market data and unmet medical needs.
• Campaign Design: Create high-impact promotional campaigns, visual aids, and digital content for the field force.

B. Market Intelligence & KOL Engagement

• Advocacy Building: Identify and engage with National and Regional Key Opinion Leaders (KOLs) in the Urology and Cardiodiabetic space.
• Market Mapping: Conduct deep-dive analysis of competitor pricing, market share, and doctor prescribing habits.
• CME & Events: Conceptualize and execute scientific symposiums, CMEs, and round-table meetings.

C. Cross-Functional Leadership

• Sales Alignment: Work closely with the National Sales Manager (NSM) to ensure field force alignment with brand strategies.
• Budgeting: Manage the marketing budget and ensure optimal ROI on promotional spends.
• Training: Conduct product training sessions for the newly recruited sales team to ensure scientific detailing excellence.

4. Key Competencies

• Entrepreneurial mindset with the ability to work in a "startup" environment.
• Strong analytical skills and data-driven decision-making.
• Excellent communication and presentation skills for boardroom and KOL interactions.

CTC: As per industry standard

For queries WhatsApp CV: 9903419339 (please don't call) or DM me directly or mail to sayan.mal.recruits@gmail.com