Marketing Manager

Job Title:MarketingManager

Department:Marketing

Responsibility Level:Manager

Role Objective

TheMarketingManagerat Organo is responsible for owning themarketingplan, campaign strategy, and integrated executionacross online and offline channels. This role drivesdemand generation, brand consistency, channel performance, and campaign efficiencyby leading cross-functional coordination, managing partners/agencies, and ensuring measurable business outcomes. TheMarketingManagertranslates business priorities into clear campaign roadmaps, manages budgets, and builds systems that improve speed, quality, and impact ofmarketingexecution.

Key Responsibilities

1) Strategy, Planning & Ownership

• Own theannual and quarterlymarketingplanaligned to sales targets, launch calendars, and brand priorities.
• Definechannel strategy(digital, social, performance, events, partnerships, fieldmarketing, WhatsApp/email journeys) and ensure integrated execution.
• Buildcampaign frameworks: objectives, audience segments, messaging hierarchy, offers, content plan, channel mix, and success metrics.

2) Performance & GrowthManagement

• Ownfunnel metrics(Lead Site Visit Closure), diagnose drop-offs, and propose improvements in targeting, creative, landing journeys, and follow-ups.
• Leadperformance reviewsand optimization cycles (weekly/monthly), ensuring insights translate into action.
• Create/own dashboards and reporting rhythm with clear learnings, next steps, and ROI orientation.

3) Budgeting & ROI Governance

• Plan and managemarketingbudgetsacross channels; track spends, performance, and ROI.
• Set up cost controls, forecasting, and vendor negotiations to improve efficiency without compromising brand quality.

4) Team Leadership & Cross-functionalManagement

• Lead and mentormarketingexecutives/trainees; define weekly priorities and ensure delivery quality.
• SetSOPs, checklists, and campaign calendarsso execution runs smoothly and predictably.
• Partner closely withSales, Product, Finance, and Operationsto ensuremarketingcommitments match on-ground readiness (inventory, events, site experience, service readiness).

5) Brand & Communication Excellence

• Guard Organos brand voice and consistency across all touchpointscreative, events, sales tools, WhatsApp/email flows, and on-ground experiences.
• Translate product/experience into compelling narratives with clear differentiation and customer-centric messaging.
• Ensuremarketingassets follow brand guidelines and product kits, with strong quality control.

6) Agency & PartnerManagement

• Own agency ecosystem: performance partners, creative partners, event partners, PR/production partners.
• Create strong briefs, evaluate concepts, manage iterations, enforce timelines, and ensure output quality.
• Maintain a vendor scorecard (quality, timeliness, cost, impact).

7) Campaign Ops &MarketingSystems

• Oversee the fullmarketingoperations layer: campaign workflows, approvals, tracking links, landing page coordination, CRM lead flow integrity, and automation coordination.
• OverseeSalesforce Sales Cloud and Marketing Cloud, Webflow and Zapier integrationhealth checks (and ensure leads/events flows dont break).
• Strengthen data hygiene and attribution practices (source tracking, campaign naming conventions, reporting accuracy).

8) Events & Experience-ledMarketingLeadership

• Own event strategy: expos, site visits, community events, brand pop-upsensuring they areconversion-centricand operationally seamless.
• Define event goals, audience, pre-event outreach plan, on-ground experience design, capture process, and post-event conversion cadence.

Other Responsibilities

• Oversee multi-channel campaign execution (digital, social, email, WhatsApp, offline).
• Monitor and report campaign performance; optimize based on data.
• Agencymanagement
• Ensure brand-aligned delivery across vendors and internal stakeholders.

Key Interactions

Internal:Sales, Product, Finance, Leadership, Inside Sales, Site/Project teams, Customer Experience teams

External:Performancemarketingagencies, creative/design agencies, event agencies, production vendors, tech partners

Minimum Requirements

• MBA from Tier 1 B-school with4+yearsofmarketingexperience, includingownership of campaigns and budgets;real estate / experience-led categorypreferred.
• MBA (Marketing) preferred.
• Demonstrated experience in handlingMeta and Google Ads strategy + performance reporting(even if execution is through agencies).
• Demonstrated experience managingexhibitions/expos/eventsend-to-end with measurable outcomes.

Knowledge & Skills

• Strong campaign planning, funnel thinking, and performance optimization mindset
• Excellent stakeholdermanagementand projectmanagementskills
• Strong writing and content judgement across formats (ads, emails, WhatsApp, event comms)
• Comfort with dashboards, reporting, and data-based decision making
• Vendor/agencymanagement, negotiation, and QA skills
• Ability to work in fast-paced environments with multiple parallel launches

Behavioral Competencies

• Ownership mindset; bias for action and outcomes
• High attention to detail and quality standards
• Collaborative leadership with strong follow-through
• Problem-solving and agility to foresee issues and plan solutions
• Learning orientation; upgrades skills and systems continuously