Marketing Manager

As the Marketing Manager, you will be leading the client based project marketing. You will lead a dedicated team of content writers and designers responsible for the success of a portfolio of hackathons and innovation challenges. This is a hands-on managerial role that requires a blend of strategic campaigns designing, planning, flawless execution, and team mentorship. You will be the go-to expert for ensuring that every project you own hits its registration, engagement, and awareness goals.

What You'll Do

Campaign Strategy & Ownership: Develop and own the end-to-end marketing strategy

for assigned projects. Define the target audience, craft compelling messaging, and

determine the optimal channel mix to drive registrations and engagement.

Multi-Channel Execution: Lead your team in executing high-impact marketing

campaigns across various channels, including:

Digital Advertising: Manage budgets and execution for paid campaigns on

platforms like Google Ads, LinkedIn, and other social media.

Email Marketing: Oversee the creation of email nurture sequences, promotional

mailers, and newsletters, utilizing segmentation and A/B testing to maximize

effectiveness.

Social Media & Content: Guide the content strategy and social media promotion

for each project to build hype and engage the community.

Team Leadership & Mentorship: Manage and mentor a team of project marketers.

Assign projects, set clear performance goals (KPIs), provide regular feedback, and foster

their professional growth.

Stakeholder Collaboration: Serve as the primary marketing point of contact for internal

Program Managers. Work in lockstep with them to understand project goals, client

expectations, and timelines, ensuring marketing efforts are perfectly aligned with project

milestones.

Performance Analysis & Reporting: Establish a data-driven culture within your team.

Track, analyze, and report on key campaign metrics (e.g., Cost Per Registration,

Click-Through Rate, Conversion Rate, Channel Performance) to stakeholders, using

insights to optimize current and future campaigns.

Budget Management: Manage and allocate marketing budgets for your portfolio of

projects, ensuring maximum ROI and efficient use of resources.

You Should Have

Proven Marketing Experience: 5-7 years of experience in digital marketing, with a

strong focus on campaign management and user acquisition.

Hands-On Channel Expertise: Demonstrated, hands-on experience managing paid

advertising campaigns (Google Ads, LinkedIn Ads, Meta Ads), email marketing platforms

(e.g., Mailchimp, SendGrid), and social media marketing.

Leadership & Mentorship: Prior experience leading a small team or directly mentoring

junior marketers is essential. You should be passionate about developing talent.

Data-Driven Mindset: A strong analytical background with the ability to dive into data,

pull out actionable insights, and use tools like Google Analytics to measure performance.

Exceptional Project Management: The ability to juggle multiple projects, priorities, and

deadlines simultaneously without sacrificing quality. You thrive in a fast-paced,

project-based environment.

Strong Communication Skills: Excellent verbal and written communication skills, with

the ability to effectively manage expectations with internal stakeholders.

Bonus Points: Experience marketing to developers, students, or in the

tech/Ed-Tech/HR-Tech space is a significant advantage.