Marketing Manager

Marketing & Community Growth Manager Locus (India)

Location: Pune / Mumbai / Bangalore

Type: Full-time (Remote + Field Work)

About Locus

Most dating apps optimise for swiping.

Locus is designed for actual connection.

Instead of juggling endless matches, users speak to one person at a time creating calmer, more intentional relationships and better outcomes.

We are live and growing.

Now we are building city-by-city adoption by creating real local communities not just running ads.

This role is not traditional social media marketing.

You will be responsible for launching and growing Locus inside real neighbourhoods and making it feel alive.

The Role

We are looking for a hands-on growth operator who can build a local user base from zero to critical mass.

Your job is to make people in a specific area feel:

People around me are using this app right now.

You will combine:

• local events
• influencer seeding
• community building
• targeted paid acquisition
• content creation

This is closer to launching a city than managing a page.

What Youll Be Responsible For

Local Market Creation

• Launch Locus in specific neighbourhoods
• Build a dense user base within 35 km areas
• Ensure balanced male:female ratios
• Create consistent daily activity

Content & Social Growth

• Create high-quality Instagram content (Reels + posts)
• Grow the page to 10K+ local followers
• Turn social engagement into downloads

Influencer Marketing

• Identify and partner with local micro-creators
• Run creator campaigns that drive installs (not just views)
• Build ongoing creator relationships

Offline Activation

• Organise small social events and meetups
• Partner with cafes, gyms, universities & coworking spaces
• Convert attendees into active users

Paid Acquisition

• Run targeted Meta campaigns within small radiuses
• Optimise cost per install and gender balance
• Scale only where activity already exists

Analytics & Reporting

You will report weekly on:

• New users (male vs female)
• Conversations started
• Match within 48 hours
• Cost per install
• Event & influencer conversions

What Success Looks Like

• 10,000+ Instagram followers (local)
• Active neighbourhood communities
• 50%+ users match within 48 hours
• Strong gender balance
• 20,000 users by end of year

Requirements

You may be a great fit if you have:

• Experience growing a community, product, or local audience
• Run influencer campaigns that drove measurable actions
• Created social content yourself (Canva / CapCut etc.)
• Organised events or campus/community initiatives
• Strong understanding of youth culture & social behaviour

Bonus (not required):

• Worked on a social app, marketplace, or community product
• Experience with dating, events, nightlife, or campus marketing

Important

We are not looking for someone who schedules content.

We are looking for someone who can make a product socially adopted in real life.

Why Join Locus

• Early team at a global consumer startup
• High ownership role
• Direct impact on product success
• Opportunity to lead city launches as we expand

How to Apply

Please send your resume and include:

1. One example of something you grew from zero
2. How you would launch a new app in one neighbourhood with a small budget
3. Links to content you personally created