Marketing Manager

The role involves leading brand growth, pricing strategy, lead generation, and high-impact marketing campaigns while collaborating closely with Business Heads to accelerate revenue and market share. The ideal candidate will have strong exposure to B2B/B2C marketing, strategic planning, global brand positioning, and ROI-driven campaign execution.

Responsibilities

• Evaluate, develop, and optimize marketing and pricing strategies aligned with business objectives.
• Analyze market trends, customer insights, and competitive landscape, and prepare actionable forecasts.
• Generate and convert high-quality business leads across domestic and international markets.
• Drive brand awareness, positioning, and market share growth.
• Collaborate closely with Business Heads and cross-functional teams to align marketing initiatives with sales and growth plans.
• Plan, develop, and manage the marketing department budget efficiently.
• Lead and oversee branding, advertising, and promotional campaigns across digital and offline channels.
• Represent and promote the brand at trade shows, exhibitions, and major industry events globally.
• Monitor emerging marketing trends, technologies, and best practices, including AI-driven marketing solutions.
• Track campaign performance using analytics tools and continuously improve ROI.
• Evaluate, develop, and optimize marketing and pricing strategies aligned with business objectives.
• Analyze market trends, customer insights, and competitive landscape, and prepare actionable forecasts.
• Generate and convert high-quality business leads across domestic and international markets.
• Drive brand awareness, positioning, and market share growth.
• Collaborate closely with Business Heads and cross-functional teams to align marketing initiatives with sales and growth plans.
• Plan, develop, and manage the marketing department budget efficiently.
• Lead and oversee branding, advertising, and promotional campaigns across digital and offline channels.
• Represent and promote the brand at trade shows, exhibitions, and major industry events globally.
• Monitor emerging marketing trends, technologies, and best practices, including AI-driven marketing solutions.
• Track campaign performance using analytics tools and continuously improve ROI.

Qualifications & Experience

• MBA/PGDM in Marketing (Must)
• Minimum 8 years of experience in marketing, with proven exposure to both Indian and international markets. (Candidates with lesser experience than required will not be considered)
• Strong experience in B2B and/or B2C marketing, depending on industry context.
• Demonstrated success in strategic marketing planning, brand building, and lead generation.
• Experience managing agencies, vendors, and internal teams.

Pay range and compensation package

Maximum 17 Lakhs per annum. (Please apply only if your salary expectations fall within this range)