Marketing Manager

Job description

Role Overview

True North International Pvt Ltd is hiring aMarketing Managerfor their brandKILIGto own and driveall marketing activitiesacross D2C, marketplaces, and quick-commerce channels. This role requires a hands-on marketer with astrong business mindset, capable of managing performance marketing, marketplace ads, influencer campaigns, and content - while intelligently allocating marketing budgets for maximum ROI.

The ideal candidate understands how marketing decisions impactsales velocity, contribution margins, CAC, ROAS, and inventory movement, especially in high-velocity quick-commerce environments.

Key Responsibilities

1. Performance & Paid Marketing

• Plan, execute, and optimizepaid campaignsacross:
• Meta (Facebook & Instagram Ads)
• Google Ads (Search, Display, YouTube)
• Amazon Ads (Sponsored Products, Sponsored Brands, Display)
• Continuously optimizeROAS, CAC, CTR, CVR, and AOV
• Test creatives, audiences, offers, and landing pages to scale efficiently

2. Marketplace Marketing (Amazon, Flipkart, etc.)

• Own marketing execution onAmazon, Flipkart, and other marketplaces
• ManageAmazon Ads, promotions, deal events, and visibility campaigns
• Work closely with category and operations teams to align:
• Pricing and discounts
• Inventory availability
• Campaign calendars (sale events, brand days, etc.)
• Understand marketplace algorithms, ranking factors, and listing optimization

3. Quick Commerce Marketing (Blinkit, Zepto, Swiggy Instamart, etc.)

• Drive brand and SKU visibility onquick-commerce platforms
• Plan and executeon-app promotions, visibility spends, and ad placements
• Coordinate with platform teams to improve:
• Search visibility
• Conversion rates
• Repeat purchases
• Optimize spends based onsell-through, margins, and contribution

4. Influencer & Content Marketing

• Plan and executeinfluencer marketing campaignsaligned with brand goals
• Manage creator sourcing, briefs, performance tracking, and ROI analysis
• Overseecontent creationfor:
• Ads and creatives
• Product listings (A+ content, PDPs)
• Social media and brand storytelling
• Ensure consistency of brand voice across platforms

5. Budget Ownership & Business Alignment

• Own and managemarketing budgets across D2C, marketplaces, and quick commerce
• Allocate budgets based on:
• Channel performance
• Business priorities
• Inventory and margin considerations
• Work closely with finance and leadership on budget planning and tracking

6. Analytics, Reporting & Strategy

• Build and trackweekly and monthly MISacross channels
• Analyze campaign and platform performance to drive decisions
• Provide clear insights onwhat to scale, pause, or optimize
• Support overallgo-to-market and growth strategyfor TNIPL brands

Qualifications & Experience

• 6 to 10 years of experience ine-commerce / D2C / marketplace marketing
• Hands-on experience withMeta Ads, Amazon Ads, and marketplace promotions
• Strong understanding ofquick-commerce marketing dynamics
• Proven experience managingonline marketing budgets and ROI
• Strong analytical and business understanding

Preferred

• Experience withconsumer brands or high-growth startups
• Exposure tomulti-brand or portfolio environments
• Familiarity with tools like Google Analytics, Meta Business Manager, Amazon Seller Central, and quick-commerce dashboards

Key Attributes

• Strong business and commercial mindset
• Data-driven and performance-oriented
• Comfortable working in fast-paced, high-velocity environments
• Ownership mindset with the ability to execute end-to-end
• Strong cross-functional coordination skills

Brand Website: mykilig.com