Marketing Manager

ISFT India's only provider of an OfQual-regulated trading qualification, the Executive Diploma in Applied Trading & Advanced Capital Markets (ATACM), delivered in partnership with ZISHI (UK) and backed by Zenithwave Capital, London. We operate at the intersection of elite financial education and real-world capital markets. We move fast, hold high standards, and expect our people to own outcomes.

The Role

We are looking for a performance-driven, strategically sharp Marketing Manager to take complete ownership of Derivion's marketing function from paid acquisition and content to brand, SEO, CRM, and B2B support. This is not a siloed execution role. You will lead the full marketing effort, coordinate vendors and interns, and report directly to the Founder & CEO. Your work will have direct, measurable impact on brand equity, lead quality, and enrollment revenue.

Key Responsibilities

Performance Marketing & Paid Media

• Plan, execute, and optimise performance marketing campaigns across Google Ads, Meta Ads, YouTube, Display, and LinkedIn
• Manage TOF, MOF, and BOF campaigns and optimise for CPL, CPA, ROAS, and lead quality
• Build and optimise acquisition funnels for all programmes; collaborate with the admissions team to improve lead flow and conversion
• Implement remarketing, retargeting, and lookalike audience strategies
• Own dashboards and reporting through GA4, Google Data Studio, and Meta Ads Manager; deliver weekly and monthly performance insights with actionable recommendations

Content Strategy & Execution

• Develop and own the content calendar across LinkedIn, Instagram, YouTube, and WhatsApp
• Brief and manage designers, video editors, and content creators for ad creatives, reels, carousels, blogs, and emailers
• Write or review copy for ads, landing pages, social posts, and outreach campaigns
• Build ISFT's authority in the financial education space through consistent thought leadership content
• Conduct A/B tests across creatives, copies, CTAs, and audiences to continuously improve performance

Brand & Communications

• Maintain brand consistency across all digital and offline touchpoints
• Oversee all outward-facing collateral brochures, programme decks, one-pagers, and website pages
• Manage PR opportunities, media mentions, and partnership communications

SEO, SEM & Website

• Monitor and improve SEO health, keyword rankings, and on-page optimisation for SEM alignment
• Oversee landing page creation, optimisation, and conversion rate improvement
• Track website user behaviour, load times, and funnel drop-offs; identify and action improvements

Enrollment & CRM Support

• Collaborate closely with the admissions team to improve lead quality, nurturing, and conversion rates
• Build and manage CRM-based drip campaigns, WhatsApp-first outreach sequences, and lead scoring frameworks
• Ensure CRM hygiene and full traceability of the lead lifecycle

Analytics, Reporting & Strategy

• Use data analytics to interpret performance and recommend measurable improvements
• Conduct regular digital audits of competitor universities and financial education brands
• Identify new channels, trends, and student behaviour patterns to inform strategy

B2B & Institutional Marketing

• Support pitch materials, co-branded campaign assets, and digital collateral for corporate and institutional partnerships
• Assist in preparing decks, one-pagers, and presentations for B2B prospects and university partners

Team, Budget & Execution Coordination

• Brief and manage interns, freelancers, and agency vendors; review and approve all deliverables
• Own and track the monthly and quarterly marketing budget; ensure spend efficiency
• Act as the single point of coordination between design, content, sales, and leadership
• Ensure all campaigns and content are delivered on time and within budget

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 35 years of experience in marketing with exposure across both performance and brand
• Hands-on expertise in Google Ads, Meta Ads Manager, and GA4
• Knowledge of SEO, SEM, and CRM-based lead management
• Strong written communication capable of writing a brief, a caption, and a performance report equally well
• Strong analytical skills and the ability to interpret data and act on it in a fast-paced environment
• Experience managing vendors, freelancers, or junior team members

Preferred Qualifications

• Prior experience in financial education, ed-tech, or premium B2C services
• Certifications in Google Ads, Meta Blueprint, or Google Analytics
• Experience with YouTube advertising and marketing automation tools
• Familiarity with WhatsApp-based outreach and drip campaign frameworks
• Experience supporting B2B pitches or institutional marketing

Key Attributes

• Analytical, detail-oriented, and ROI-driven
• Strong coordination and communication skills across teams
• Creative thinking paired with a data-first mindset
• Growth mindset always testing, learning, and improving
• Ability to take full end-to-end ownership without being managed

What We Offer

• 4.5 7 LPA + performance-linked incentives
• Direct reporting to and mentorship from the Founder & CEO
• Full ownership of the marketing function from day one
• Exposure to an IndiaUK capital markets and financial education ecosystem
• A rare opportunity to build a category-defining brand from the ground up

To Apply

Send your CV and a brief note on your best campaign result to :info@derivion.in