Industry: FinTech Marketplace

Location: Noida

Experience: 4-7+ Years

About the Role:

We are looking for a high-impact, growth-driven Head Marketing & Operations to lead our

Lending Marketing Network ecosystem and digital marketing. This role requires a strategic

thinker with strong execution capabilities who can drive customer acquisition, optimize

marketing campaigns, analyze performance data, and streamline operational processes to

accelerate loan disbursements.

The ideal candidate must have deep expertise in performance marketing, SEO, paid

advertising, and campaign optimization, along with the ability to manage large data sets,

partner networks, and operational workflows in a fast-paced fintech environment.

Key Responsibilities:

Lead end-to-end marketing strategy to drive high-quality loan applications and

disbursements.

Manage and scale the Lending Marketing Network to maximize business growth.

Plan, execute, and optimize performance marketing campaigns across Google Ads,

Meta Ads, and other paid channels.

Develop and implement SEO strategies to increase organic traffic and lead generation.

Analyze marketing performance, lead funnel, CAC, ROI, and conversion metrics to

continuously improve campaign effectiveness.

Build and maintain robust MIS reports, operational dashboards, and marketing

analytics for data-driven decision-making.

Monitor lead quality, approval ratios, and disbursement performance across partners

and marketing channels.

Ensure seamless coordination between marketing, operations, lenders, and partner

networks.

Identify scalable growth opportunities through data insights, market trends, and

campaign analysis.

Drive operational excellence by optimizing processes, improving TAT, and enhancing

partner productivity.

Key Requirements:

4-7+ years of experience in FinTech Industry.

Proven experience in Performance Marketing, SEO, Paid Advertising, and Digital

Campaign Management.

Strong understanding of Lending Market/ DSA ecosystem.

Expertise in data analysis, marketing analytics, and MIS reporting.

Hands-on experience with Google Ads, Meta Ads, analytics tools, and CRM systems.

Strong ability to interpret data, optimize marketing spend, and maximize ROI.

Excellent leadership, strategic thinking, and stakeholder management skills.

Marketing Manager