Marketing Manager

Job Description: Marketing Manager (Growth & Lead Generation)

Company: Glood.ai

Experience Level: 35 Years (B2B SaaS)

Employment Type: Full-Time

Location: Gurgaon, Haryana (Hybrid)

1. About Glood.ai

Glood.ai is an AI-powered Commerce Experience Platform designed to help e-commerce brands, specifically those on Shopify and Shopify Plus, hyper-personalize their customer journeys. We empower merchants to increase Average Order Value (AOV) and conversion rates through intelligent product recommendations, smart upsells, and data-driven bundles. With over 5,000 stores powered by our AI, we are scaling fast to make "personalization" the standard for every online shopper.

2. The Opportunity

We are expanding our marketing team and are hiring across three focused tracks:

• Product Growth / Lifecycle Marketing
• SEO & Organic Growth
• Content & Demand Generation

Depending on your strengths, you will own one primary track while collaborating closely across growth initiatives.

This is a hands-on, impact-driven role focused on scaling top and mid-funnel growth within the Shopify ecosystem.

3. Key Responsibilities

Growth & Lead Generation

• Own lead generation strategy across paid, organic, outbound, and partner channels.
• Optimize CAC, pipeline conversions, and lead quality metrics.
• Drive experimentation across funnels (LPs, creatives, CTAs, offers, content).

User Communication & Lifecycle Marketing

• Own email communication strategy: onboarding flows, product updates, newsletters, and lifecycle campaigns.
• Set up and run drip campaigns to improve activation, retention, and feature adoption.
• Collaborate on in-app announcements, upgrade nudges, and targeted communication flows.
• Track communication performance (open rates, CTRs, conversions) and optimize for engagement.

Paid Media Management (Performance Marketing)

• Plan and execute campaigns across Google Search/Display, Meta, and LinkedIn Ads.
• Track ROI and maintain a healthy CAC through daily budget monitoring.
• Continuously A/B test ad copy, visual assets, and landing pages.

SEO & Organic Growth

• Research and implement SEO strategies targeting high-intent commerce & Shopify keywords.
• Work with the content team to optimize blogs, case studies, and product pages.
• Improve technical SEO, site health, and backlink performance to grow domain authority.

Campaign Orchestration

• Launch multi-channel campaigns (webinars, whitepapers, co-marketing) to generate demand.
• Create sales enablement assets such as pitch decks, messaging frameworks, and ROI calculators.
• Support retention through communication loops using email + in-app messaging.

4. Requirements & Qualifications

• Experience: 35 years in B2B SaaS marketing. Shopify/D2C/e-commerce enablement experience is a strong bonus.
• Tools: Hands-on with Google Ads, GA4, LinkedIn Campaign Manager, HubSpot/Salesforce, email automation tools.
• Email/Lifecycle Skills: Prior experience running email campaigns, lifecycle flows, onboarding sequences, and CRM messaging.
• SEO Skills: Proven record of organic growth using Ahrefs, SEMrush, or Moz.
• Analytical Ability: Strong with data, reporting, and performance optimization.
• Communication: Strong copywriting for ads, landing pages, and email communication.
• Mindset: Growth-driven, comfortable experimenting, learning fast, and scaling what works.

5. Why Join Glood.ai?

• Growth Opportunity: You will have a direct impact on the companys revenue and growth trajectory.
• Innovative Product: Work with cutting-edge AI technology that solves real-world problems for global merchants.
• Collaborative Environment: Join a transparent, fast-paced team that values data over hierarchy.