Marketing Manager Full- Time: B2B Marketing

Company Description:

RootsGoods operates a bio-informatics and AI-driven SaaS platform that enhances post-harvest quality assessment and management for agricultural crops. The platform has significantly reduced maize post-harvest losses from 22% to 5%, while decreasing carbon emissions from 30% to 6%. RootsGoods is committed to leveraging cutting-edge technology to create sustainable solutions for the agricultural industry, driving efficiency and environmental responsibility.

WORK ROLE OVERVIEW:

The Marketing Manager will be responsible for end-to-end execution of RootsGoods B2B

marketing strategy. This role functions as the central coordination engine across content,

design, advertising, email marketing, webinars, and analytics.

The Marketing Manager will ensure structured campaign execution across multiple industry

segments, maintain alignment between internal stakeholders, and drive measurable lead

generation outcomes.

KEY RESPONSIBILITIES:

Marketing Plan Execution: Own and execute the complete B2B marketing strategy

across multiple industry segments. Ensure campaigns are delivered on schedule and

aligned with business objectives.

Email Marketing Management: Set up and manage email marketing platforms

(Mailchimp, HubSpot, or similar). Execute segmented campaigns, monitor open and

click rates, and optimize performance.

Content Calendar & Team Coordination: Develop and manage the marketing

calendar. Align writer, designer, founder, and ads specialist on deliverables, timelines,

and campaign milestones.

LinkedIn Company Page Management: Oversee LinkedIn publishing cadence,

schedule posts, and track engagement analytics to maintain consistent brand presence.

Lead Tracking & Sales Handoff: Monitor lead activity (downloads, webinar

registrations, engagement). Prepare and share weekly structured lead reports with the

sales team.

Webinar Planning & Execution: Manage webinar logistics including invitations,

platform coordination, follow-up sequences, and attendee tracking.

Ads Coordination: Prepare campaign briefs for the LinkedIn Ads Specialist and ensure

paid campaigns align with the broader marketing strategy.

Analytics & Reporting: Track campaign performance metrics across channels and

submit structured monthly performance reports with insights and optimization

recommendations.

Required Profile:

35 years of B2B marketing experience (preferably in AgriTech, food industry, or industrial

technology sectors).

Proficiency with email marketing platforms (Mailchimp, HubSpot, or equivalent).

Strong project management capabilities.

Analytical ability to interpret marketing metrics and performance data.

COMPENSATION AND TERMS:

This engagement will be structured as a full-time employment position. Compensation will be

determined based on experience, performance capability, and scope of responsibility.

Detailed terms including reporting structure, confidentiality obligations, intellectual property

ownership, and performance evaluation criteria will be governed by a formal employment agreement.