Position: Performance Marketing Manager

Location: New Delhi

Roles & Responsibilities:

Plan and manage paid campaigns on Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook, Instagram).
Conduct market research and optimize ad creatives, copies, and landing pages.
Monitor and analyze campaign performance using GA4, Meta Business Suite , and other analytics tools.
Optimize campaigns for KPIs: CTR, CPC, ROAS, CPA, Conversion Rate, CAC .
Perform A/B testing on creatives, audience, and bidding strategies.
Manage ad budgets and use smart bidding: Target CPA, Maximize Conversions, ROAS bidding .
Work with design/content teams to create high-performing ads aligned with brand goals.
Build and refine audiences using demographics, interests, behaviors, and lookalike + retargeting strategies.
Implement tracking: UTMs, Pixels, Conversion Tracking, GTM .
Prepare performance reports with actionable insights.
Track industry trends, competitor activities, and explore new marketing opportunities.
Experiment with new ad formats, automation, AI tools, influencer/affiliate marketing, and UGC ads.

Requirements:

5-8 years of experience in performance marketing or paid media with a proven track record of managing high-budget campaigns for FMCG products.
Technical Skills:
Hands-on experience with Google Ads, Facebook Ads Manager, Google Analytics, Google Tag Manager, and third-party tracking tools .
Strong proficiency in data analysis, A/B testing, and conversion rate optimization (CRO) .
Knowledge of SEO, landing page optimization, and remarketing strategies is a plus.
Soft Skills:
Strong analytical and problem-solving skills with a data-driven mindset .
Excellent communication skills to collaborate with creative, content, and development teams.
Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Preferred Qualifications:

Google Ads & Facebook Blueprint certifications are a plus.
Experience with eCommerce, SaaS, or lead-generation campaigns .
Familiarity with automation tools, AI-driven bidding, and third-party ad management platforms .

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Marketing Manager