Marketing Manager

VP Marketing & PR

Designation: VP Marketing & PR

Function: Marketing & Communication

Grade: B

Reporting To: Investment Director

Direct Reports: Director

Indirect Reports: Managing Director

Role Overview

We are looking for a VP Marketing to architect and drive a strong institutional investment brand narrative. This is a leadership role that blends strategy, storytelling, brand architecture, and measurable investor acquisition.

The Vice President Marketing will be responsible for building a high-recall, high-trust investment brand across both institutional and HNI/UHNI segments.

This role requires a strategic thinker and execution-driven leader who can:

1. Define and own the brand narrative
2. Build institutional credibility
3. Drive investor acquisition funnels
4. Manage communications and PR
5. Position the platform as a thought leader in public markets and venture investing

You will report directly to senior leadership and work cross-functionally with investment, IR, and portfolio teams.

Key Responsibilities

1. Brand Strategy & Positioning

• Develop a cohesive brand architecture across listed equities and venture platforms
• Craft and refine the firms core narrative, voice, and positioning
• Ensure consistency across website, investor decks, reports, digital content, and events

2. Investor Acquisition & Growth Marketing

• Design and execute systematic investor acquisition strategies (HNI, UHNI, Family Offices, Institutions)
• Build scalable inbound funnels via digital, events, partnerships, and content
• Support fundraising efforts for venture funds and capital raising for listed strategies

3. Content & Thought Leadership

Lead development of high-quality research-backed content, including:

• Investor letters
• Industry insights
• Founder features
• Video explainers
• Position leadership as domain experts in deep tech, AI, and public markets
• Drive distribution across LinkedIn, YouTube, email, media, and partner channels

4. Public Relations & Media

• Develop and manage media relationships
• Drive strategic press coverage for fund raises, portfolio milestones, and market views
• Craft press releases and coordinate announcements

5. Communication & Investor Engagement

• Build structured communication cadence for investors
• Manage newsletters, webinars, annual meets, and reporting formats

6. Team & Execution Leadership

• Build and manage a high-performance marketing and communication team
• Oversee agencies (PR, digital, design) where required
• Ensure marketing initiatives tie directly to measurable business outcomes

Compensation

CTC: As per discussion

Target-Based Incentives: Applicable

Experience Required

• 7+ years of relevant experience

Preferred Educational Background

• MBA (Marketing / Strategy / Finance)
• Undergraduate degree in business, economics, communications, or related field

Experience Requirements

7+ years of experience in:

• Financial services marketing or B2B investor marketing
• Proven track record of building brand recall and scaling investor acquisition
• Strong understanding of capital markets and startup ecosystem
• Experience managing both strategy and execution

Ideal Candidate Profile

• Structured thinker with high ownership mindset
• Exceptional storyteller with sharp business intuition
• Comfortable working closely with investment teams
• Strong analytical orientation marketing decisions backed by data
• High credibility and executive presence
• Bias toward execution and outcomes, not just ideation