Marketing Manager

Company Description

Economix Consulting Group (ECG) is a niche consulting and analytics firm founded in 2015, with a focus on Consumer Behavior and Strategic Insights. ECG's expertise lies in enabling businesses to efficiently "listen to the voice of their stakeholders" to drive better decision-making and strategies.

Role Description

This is an on-site internship role for a Marketing Manager for a Cloud Kitchen Service, located in Chennai. The primary responsibilities include developing and executing marketing strategies, increasing customer acquisition, and managing campaigns. This is a hands-on role suited for individuals who are passionate about brand building and driving growth in a fast-paced F&B environment.

Who can Apply

• Bachelors/Masters degree in Marketing, Business, Communications, or related fields.
• Fresher or 1-2 years of experience in Marketing.
• Strong communication skills in English and Tamil .
• Ability to work independently, take initiative, and manage social media account(s).
• Good understanding of customer engagement and digital marketing practices.
• Access to a two-wheeler is preferred but not compulsory.

Key Responsibilities

• Interact with existing customers to assess their experience and gather feedback.
• Develop retention strategies to improve repeat orders and customer loyalty.
• Conduct outreach activities in residential societies, commercial offices to expand brand awareness - Involves local travelling in Chennai.
• Build and maintain a database of potential customers and local partners.
• Manage and grow the brands presence on Instagram, Facebook, and other relevant platforms.
• Design or coordinate the development of marketing materials such as flyers, posters, menu cards, digital creatives, and WhatsApp promotional content.
• Monitor performance metrics and optimize campaigns for reach, engagement, and conversions.
• Execute creative marketing campaigns and promotions (festive offers, referral drives, etc.).