Marketing Manager

About the Company:

Smart Food Safe is a SAAS-based software company transforming food safety and quality management through innovative digital solutions. Our platform empowers food businesses to streamline compliance with global standards, automate audits, manage documentation, and enhance operational efficiency. We are committed to leveraging cutting-edge technology to help clients achieve certifications like GFSI, reduce risks, and drive continuous improvement. Join us in shaping the future of food safety with smarter, simpler, and more sustainable solutions.

Job description:

We are seeking a strategic, creative, and highly organized Marketing Manager with strong brand-building expertise to lead our brand development, market positioning, and competitive differentiation. This is a full-time onsite role , ideal for someone who thrives in a collaborative, fast-paced environment and wants to build a strong B2B SaaS brand from the ground up.

• Develop and execute a cohesive brand strategy aligned with company vision and growth goals.
• Own and refine brand identity, messaging architecture, tone of voice, and visual guidelines.
• Conduct competitor analysis and category benchmarking to sharpen positioning and uncover brand opportunities.
• Ensure brand consistency across product, sales, marketing, website, and all customer-facing channels.

• Plan and execute integrated, brand-led marketing campaigns that elevate awareness and preference.
• Work closely with content, design, product marketing, and sales teams to bring brand narratives to life.
• Ensure consistent brand communication throughout the customer lifecycle.

• Develop the content strategy that supports storytelling through case studies, blogs, videos, webinars, and whitepapers.
• Drive thought-leadership initiatives to position the company as an industry influencer.
• Collaborate with subject-matter experts to produce high-quality, brand-aligned content.

• Act as the guardian of brand guidelines within the organization.
• Conduct brand training sessions and ensure teams adopt the brand identity effectively.
• Support internal brand culture initiatives in collaboration with leadership.

• Lead customer, market, and competitor research to analyze brand perception and messaging effectiveness.
• Track competitor strategies, content, and campaigns, translating findings into actionable insights.
• Identify opportunities for differentiation, category creation, or improved positioning.

• Plan and manage participation in industry events, conferences, and brand-building sponsorships.
• Develop community engagement and partnership programs to strengthen brand presence.

• 36 years of experience in brand marketing , product marketing , or strategic marketing , ideally in B2B SaaS.
• Strong understanding of brand strategy, storytelling, positioning, and competitor analysis .
• Demonstrated experience in managing integrated, multi-channel brand campaigns (beyond just digital).
• Excellent communication, writing, and presentation skills.
• Strong project management abilities and cross-functional collaboration experience.
• Ability to work onsite and collaborate in a team-driven environment.

• Experience in a high-growth SaaS or tech environment.
• Familiarity with product marketing frameworks (personas, positioning, value propositions).
• Exposure to demand generation approaches.
• Experience working closely with creative and design teams.

• Opportunity to build and shape a growing SaaS brand.
• Collaborative and innovative onsite work environment.
• Competitive salary and benefits.
• High ownership and direct impact on brand and business growth.

Industry

• Software Development

Employment Type

• Full-time