Marketing Manager

Role: Marketing Manager Community, Campaigns & Brand Growth

Location: Delhi NCR (high offline involvement)

Reporting to: Founder

Role Type: Hands-on + Strategic

Role Summary

Were looking for a *Marketing Manager who builds Basil as a brand, not just a page*.

This role owns *offline visibility, community building, and high-impact online campaigns*, ensuring Basils vision reaches people consistentlyon ground and on screen.

You will act as the *bridge between brand, community, and growth*, translating Basils mission into meaningful consumer touchpoints.

Key Responsibilities

1. Offline Marketing, Community & Brand Visibility (Core Focus)

• Build and scale partnerships with *gyms, colleges, corporate parks, wellness hubs, local communities and LSM - Local store marketing*
• Conceptualise and execute *on-ground activations*, pop-ups, samplings, marathons, fests, and fairs
• Own and execute *Basil-led events* (health fests, workshops, recipe sessions, community meetups)
• Design *college ambassador programs* and community-led growth initiatives
• Build and manage relationships with *local and national influencers* (fitness, lifestyle, Gen Z)
• Collaborate with media and city pages (SoDelhi, LBB, WhatsHot, etc.)
• Coordinate closely with *Ops* to ensure flawless on-ground execution
• Maintain an annual/quarterly calendar of *relevant events & participation opportunities*

2. Online Marketing & Social Media Growth

• Own Basils *content strategy and content calendar* across platforms
• Scale *reach, engagement, and follower growth* with strong storytelling
• Collaborate with creators, freelancers, and designers to produce high-quality content
• Use *AI tools (GPT, etc.)* for ideation, captioning, campaign narratives, and speed
• Track content performance and continuously iterate based on insights
• Run and optimise *paid social campaigns* with clear budgets and ROI thinking

3. Campaign Ownership & Execution

• Lead *festival-based, mission-driven, and launch campaigns* end-to-end
• Design *store launch playbooks*: pre-buzz, geo-targeted ads, influencer visits, LinkedIn storytelling
• Execute *customer retention & loyalty campaigns* (repeat, referrals, community loyalty)
• Own campaign planning: ideation budgeting execution post-analysis
• Continuously experiment with creative formats to drive brand recall and love

4. Online Presence & Listings Management

• Ensure Basil is listed, updated, and visually strong across *all discovery platforms*
• Drive *regular photoshoots and content upgrades* for listings and digital presence
• Maintain brand consistency across platforms and touchpoints

KPIs & Success Metrics

• Growth in *followers, reach, and engagement*
• Brand recall and visibility*, starting with Delhi NCR
• Quality and consistency of offline presence & events
• Successful execution of store launches and campaigns
• Community growth (ambassadors, repeat engagement, collaborations)

What a Day Looks Like

• Ideating on new campaigns and community ideas
• Talking to influencers, event organisers, and community partners
• Coordinating with ops for on-ground activations
• Reviewing content performance and refining strategy
• Aligning freelancers/designers for shoots and creatives
• Planning upcoming fests, workshops, and launches
• Overall: Thinking like a brand owner, not a task executor*

Ideal Profile

• 36 years experience in *brand marketing/community/growth marketing*
• Strong offline marketing exposure (events, partnerships, activations)
• Hands-on with social media, content, and ads
• Comfortable coordinating multiple teams and vendors
• Creative, street-smart, execution-driven
• Passionate about health, lifestyle, and community-led brands