Marketing Manager (B2C – US Market)

We are looking for a data-driven Performance Marketing Manager to own and scale paid acquisition across Meta (Facebook/Instagram), Google Ads, and emerging channels. This role focuses on conversion, CPA, ROAS, and revenue growth primarily for high-volume B2C campaigns in the US market (E-commerce & Lead Gen).

Shift: US Shift.

Key Responsibilities

• Own ROI, CPA, ROAS, and revenue growth across paid channels
• Plan, execute, and scale conversion-focused Meta & Google Ads campaigns
• Proactively identify opportunities to improve funnels, creatives, and offers
• Use AI tools for audience discovery, creative testing, optimization, and insights
• Ensure accurate tracking & attribution (GA4, Pixels, CAPI, GTM)
• Run structured A/B tests and act fast on learnings
• Share clear performance insights, not just reports

What Were Looking For

• 5+ years in Performance / Growth / Paid Media marketing
• Strong hands-on experience with Meta Ads & Google Ads
• Proven record of ROI-positive B2C or E-commerce campaigns
• Experience running US market campaigns
• Highly data-driven, proactive, and outcome-focused
• Comfortable using AI, automation, and experimentation to drive results

Nice to Have

• Experience in healthcare, subscriptions, or telecom
• CRO, landing page optimization, or call-conversion experience
• Email Marketing Execution

Success in This Role

• Lower CPA and higher ROAS within 6090 days
• Scalable, predictable growth
• Clear ownership of performance outcomes