Marketing Manager

Who are we?

Astra is a cybersecurity SaaS company that makes otherwise chaotic pentests a breeze with its one-of-a-kind AI-led offensive Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 15,000+ security tests.

CTOs and CISOs love Astra because it helps them to achieve continuous security at scale, fix vulnerabilities in record time, and seamlessly transition from DevOps to DevSecOps with Astra's powerful CI/CD integrations. Astra is loved by 1000+ companies across 70+ countries. In 2024 Astra uncovered 2.5 million+ vulnerabilities for its customers, saving customers $110M+ in potential losses due to security vulnerabilities.

We've been awarded by the President of France Mr. Franois Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, Dream 11, OLX Autos etc. are a few of Astras customers.

Role Overview:

Were looking for a hands-on Senior Growth Marketer to take these products from silent potential to breakout traction primarily through organic channels.

This role isnt about ticking boxes. Its about creating momentum. Youll own how the world discovers, experiences, and trusts these products across social, product launches, communities, and unconventional GTM experiments. Were not looking for a title. Were looking for someone who gets things moving .

While our pentest platform is well-known, three of our most exciting products Autonomous Pentest Platform, DAST, API Security, and Cloud Security Scanner havent had their moment in the spotlight. Thats where you come in.

Note: This is a hybrid position, you will be expected to spend 2 week/quarter to in-person at Bengaluru or Chennai. We are looking for full-time individuals, not agencies or freelancers.

What youll own and drive:

• Organic Growth for platform.
• Your top KPI? User sign-ups from organic channels for the platform.
• Innovative, guerrilla marketing campaigns.
• Co-ownership of Product Launches: Partner with our growth team to launch new products from scratch, owning the organic motion from PH launches to first customer stories.
• Product Storytelling & Use Cases: Translate features into compelling narratives across social, email, and community platforms. Create case studies and social proof where it currently doesn't exist.
• Always-On Awareness: Turn Astras newer products into regulars on peoples feeds through high-signal social content, use-case videos, referral ideas, and micro-influencer collabs.
• Email Drips That Drive Trials: Nurture our existing list toward trial and product usage, especially for unlaunched or under-marketed products.
• Free Tools, Marketplaces, and Engineering-as-Marketing: Collaborate with the dev team to launch free tools or lead-generation projects. Explore listings on AWS, GCP, Azure, and compliance platforms.
• Community-Led Discovery: Run webinars, events, or topical moments (e.g., emerging vulnerabilities we detect) that create a buzz and convert curiosity into users.
• KPIs Youll Be Measured On- Organic sign-ups for:
• DAST
• API Security Platform
• Cloud Security Scanner
• MQLs from Organic Social and new channels - explore & scale these avenues
• Product discovery & GTM execution for products currently under-marketed.
• Top-of-funnel reach & engagement driven through organic efforts (Social, email, community, etc.)

Who you are:

• Youve launched products with limited budgets and high creativity, without solely being dependent on ads
• Outcomes, not ego drive you"lets make this work" is your default mode
• You think distribution-first and can turn ideas into traction.
• Youre excited about security, but dont need to be a cybersec nerd to tell a good story.
• Bonus: Youve shipped something on Product Hunt or built growth via microtools, influencers, or scrappy hacks.

Why does this role matter?

Astras Autonomous Pentesting, DAST, API, and Cloud products are powerfulbut theyre under-marketed. With you driving organic growth, we dont just want to bring these products to marketwe want to make them impossible to ignore.

Why Astra and this role?

• Health Insurance cover for you and your spouse.
• Dive deep into the captivating world of cybersecurity.
• And yes, get ready for some unforgettable workcationsthink Chikmagalur, Goa & Jim Corbett.

Apply if:

Youve grown something from zero without solely relying on ads or launched a product that surprised people. Want something even better? Showcase your expertise