Marketing Manager

Job Title: Manager - Marketing

Employment Type: Full Time

Location: Bengaluru

Experience: 7+ years

Budget: Upto 12 Lakhs PA

Role overview

The Manager Marketing will own and drive the companys brand, positioning, and

growth-oriented marketing strategy across digital and offline channels. This role is

responsible for defining brand direction, leading high-impact marketing initiatives, managing

performance-driven campaigns, and guiding cross-functional teams to support business

and revenue goals.

The ideal candidate brings a strong blend of strategic thinking, leadership, and execution

excellence, ensuring consistent brand messaging, measurable ROI, and long-term brand

equity in a B2B environment.

Key Responsibilities:

Own and drive the overall brand strategy, ensuring a consistent and differentiated

brand identity across all digital and offline touchpoints in a B2B environment.

Define, plan, and oversee social media strategy and governance, driving sustained

engagement, reach, and brand affinity across platforms.

Lead and govern content strategy and creation across formats including posts,

videos, blogs, thought leadership, PR assets, case studies, and marketing collateral.

Own and optimize digital performance marketing initiatives (Google Ads and paid

campaigns), with accountability for ROI, CAC, and pipeline contribution.

Own and scale email marketing and automation programs using HubSpot, driving

lead nurturing, customer engagement, and lifecycle marketing.

Manage and integrate multiple CRM and marketing platforms (HubSpot, Salesforce,

and other CRMs) to ensure seamless lead flow, attribution, and reporting.

Build and manage customer cohorts / segmentation strategies to enable targeted

campaigns, ABM initiatives, and personalized communication.

Leverage marketing intelligence and prospecting tools such as Clay, ZoomInfo, Lead

Pyramid, or similar platforms to support demand generation and ABM programs.

Act as the primary stakeholder manager, coordinating with internal teams, external

agencies, PR partners, and vendors to ensure timely and high-quality execution.

Liaise closely with Google Partner teams and other OEMs to align branding,

co-marketing initiatives, joint campaigns, and partner-led programs in line with

Google guidelines.

Oversee end-to-end campaign management, from strategic planning and budgeting

to execution, reporting, and post-campaign analysis.

Lead event and field marketing initiatives, including webinars, partner events, and

industry engagements, covering end-to-end planning and execution.

Drive SEO and organic growth strategy, improving visibility, inbound traffic, and

content performance across key digital channels.

Build, lead, and scale the marketing team, including hiring, mentoring, performance

management, and capability development.

Ensure strong alignment between marketing initiatives and business objectives,

working closely with leadership, sales, and revenue teams.

What Were Looking For

Master's degree in Marketing, Communications, Design, or a related field

Proven experience of 7+years in marketing, or a related field, preferably in [B2B].

Strong creative and strategic thinking skills with the ability to translate business

objectives into effective branding campaigns.

Excellent verbal and written communication skills with the ability to articulate and

present ideas effectively.

Ability to work collaboratively in a fast-paced environment and manage multiple

projects simultaneously.

Experience in HubSpot and other marketing tools or media.