Marketing Manager

• Brand and Positioning
  • Shape and maintain consistent messaging across all platforms that highlights our niche in OT cybersecurity.
  • Develop productized messaging for DFIR, IDAM, Engineering, Delivery, and MSSP services aligned to industry trends.
• Content and Thought Leadership
  • Drive the creation of whitepapers, case studies, blogs, analyst briefings, and executive talking points.
  • Collaborate with SMEs and service heads to publish technical content for OT/IT audiences.
• Digital Marketing and Demand Generation
  • Plan and execute digital campaigns (LinkedIn, email marketing, SEO/SEM) to support lead generation and partner outreach.
  • Maintain and optimize the company website and digital assets with clear CTAs and service offerings.
• Partner and Field Marketing
  • Support joint GTM efforts with technology partners and OEMs through co-branded assets, webinars, and partner events.
  • Develop sales enablement material including pitch decks, brochures, solution one-pagers, and video explainers.
• Events and Thought Leadership
  • Organize participation in cybersecurity conferences, webinars, CISO roundtables, and client workshops.
  • Manage speaking opportunities and press coverage for senior leaders.
• Marketing Ops and Metrics
  • Manage campaign calendars, budgets, and vendors (creative, media, PR).
  • Track KPIs such as MQLs, website traffic, engagement rates, campaign ROI, and brand sentiment.

Skills:

• Excellent written and visual storytelling skills.
• Strong command of content marketing, digital tools (Google Analytics, SEMrush, LinkedIn Campaign Manager), and CRM (Salesforce, HubSpot).
• Proficient in managing agencies, events, and media relationships.
• Collaborative, with the ability to work across technical and business teams.

Personality Traits

• Creative and customer-obsessed
• Strong ownership and bias for execution
• Analytical mindset with a keen eye for storytelling
• Adaptable in high-growth and evolving business environments
• Able to represent the brand externally with confidence

Qualifications:

• Bachelor's/Master’s degree in Marketing, Communications, or Business Administration.
• Certifications in digital marketing, HubSpot, or SEO/SEM tools preferred.

Experience:

• 8 + years of experience in B2B marketing, preferably in cybersecurity, IT services, or industrial tech.
• Experience working in or marketing to critical infrastructure sectors like energy, manufacturing, transport, or utilities is highly desirable.
• Strong exposure to marketing enterprise services vs. just product offerings.