Marketing Manager (ABM and Paid Ads)

Job Description: Performance Marketing (ABM & Paid Ads)

Experience: 3 - 6 years (Hands-on expertise required)

Function: Growth / Demand Generation Marketing

About Netcore

Netcore is a global MarTech SaaS company helping brands deliver AI-powered, intelligent customer experiences. We work with leading B2B and B2C enterprises across the world, enabling them to drive acquisition, engagement, and measurable revenue growth through cutting-edge marketing technology.

Role Overview

Were looking for a Performance Marketing Specialist to join our Growth & Demand Generation team. This role is perfect for someone who lives and breathes paid media, understands full-funnel measurement, and can independently manage high-impact digital campaigns across channels such as LinkedIn Ads, Google Ads, Meta Ads, and programmatic platforms .

Youll be responsible for strategy, execution, optimization, and reporting of campaigns aimed at generating high-quality leads, MQLs, and pipeline for global markets.

What Were Looking For

• 3 - 6 years of hands-on experience in B2B digital marketing or performance marketing (SaaS preferred).
• Strong experience running paid campaigns on: LinkedIn Campaign Manager (must-have) Google Ads (Search, Display, YouTube) and Meta / Programmatic platforms (good to have).
• Proven ability to manage complete campaign cycles - audience selection, ad setup, A/B testing, budgeting, optimization.
• Strong understanding of CPL, CAC, CTR, CVR, ROAS, and funnel attribution.
• Experience generating measurable results (leads, MQLs, pipeline influence).
• Analytical mindset with experience in dashboards, BI tools, and campaign reporting.
• Strong coordination skills able to work with content, design, sales, and product teams.
• Exposure to MarTech and automation tools (HubSpot, Salesforce, Marketo, 6sense, Demandbase) is a plus.

Key Responsibilities

• Develop and run performance marketing campaigns across LinkedIn Ads, Google Ads, and other paid channels to generate qualified demand.
• Own campaign setup, targeting, ad copy, creatives , and A/B tests for continuous optimization.
• Build audience segments and persona-driven targeting strategies for domestic and global markets.
• Collaborate with design & content teams to create compelling ads, landing pages, and funnel assets.
• Monitor and optimize campaigns daily to improve CTR, reduce CPL, and improve funnel conversions.
• Manage budgets, pacing, forecasting, and ROI measurement.
• Produce campaign insights, dashboards, and reports for marketing and leadership teams.
• Keep pace with digital marketing trends, new ad formats, and best practices across platforms.

Why Join Us?

• Work with a global-scale MarTech leader running campaigns across multiple geographies.
• Flat structure, high ownership, fast execution environment.
• Opportunity to work with advanced Martech, automation, and analytics tools.
• Competitive salary, role growth, and cross-functional exposure.