Marketing Leader

RoaDo is a SaaS platform built to digitally transform supply chains. Real-time visibility. End-to-end freight management. Order to payment. Domestic and EXIM. Built in India, designed for the world.

We've signed some of the most respected names in Indian manufacturing. The product has won on merit alone, for 8 years running.

Now we build the voice around it.

What you'll own

This isn't a role. It's a charter.

• Brand and positioning strategy for a B2B logistics SaaS platform selling to manufacturing CXOs
• Content engine: case studies, thought leadership, battle cards, sales enablement collateral
• Demand generation: SEO, LinkedIn ABM, SEM, content marketing, email campaigns, events and roundtables
• Website strategy and design
• Marketing analytics and attribution
• Agency management: SEO, digital marketing, email marketing, etc
• Sales enablement: battle cards, one-pagers, ROI calculators, competitive intelligence

Who we're looking for

• 58 years in B2B SaaS or enterprise tech marketing
• You've built a marketing function, not just managed an existing team at a scaled company
• You can personally write a compelling case study, a sharp email sequence, a LinkedIn post that converts
• You understand demand gen deeply: SEO, LinkedIn Ads, ABM, content, events
• Comfortable with analytics, attribution modelling, and CRM (we use Zoho)
• Experience marketing to manufacturing, logistics, supply chain, or similar B2B verticals is a strong plus

Bonus if you have:

• Experience with AI-powered marketing tools (Clay, Apollo, AI content workflows)
• Background in logistics tech, freight tech, or supply chain SaaS
• Exposure to North American market GTM
• Event management experience (roundtables, industry conferences)

Who this is NOT for

• Brand managers from large consumer companies who haven't touched demand gen
• Agency-side marketers who've only executed client briefs
• Performance specialists who can't write or think strategically
• Anyone who needs a team of 5 before they can produce output

The RoaDo way

No politics. No posturing. No passengers. Everyone owns something, everyone builds something. We're operators who've understood the mess of freight and built the fix. If you've felt slowed down by layers, you'll feel at home here.