Marketing Lead

About the Company

Our Client from the real estate industry is looking to hire a Marketing Lead to drive the end-to-end marketing charter for an upcoming real estate project in Hyderabad.

About the Role

This role requires a hands-on digital marketing expert with prior real estate experience, who can independently drive lead generation, EOIs, and bookings through digital channels, while also overseeing ATL/BTL launches, channel partner engagement, and on-ground marketing execution.

Responsibilities

• Digital Marketing & Lead Generation
• Own and execute the digital lead generation strategy across Google, Meta, portals, and other performance channels
• Drive high-quality leads, site visits, EOIs, and bookings through digital campaigns
• Manage agencies for media buying, creatives, landing pages, CRM integrations, and tracking

• Project Launch Marketing (ATL / BTL)
• Plan and execute project launch campaigns across ATL, BTL, and digital
• Manage outdoor, print, radio, on-ground activations, and launch events
• Channel Partner (CP) Marketing & Engagement
• Drive CP-focused marketing initiatives to support sales velocity
• Plan and execute CP meets, events, launch previews, and engagement programs
• Marketing Communication & Content
• Own the marketing communication framework for the project
• Oversee creative development for digital ads, brochures, hoardings, films, and launch assets
• Stakeholder & Budget Management
• Manage marketing budgets with a clear ROI lens
• Present campaign performance, insights, and recommendations to leadership

Qualifications

• Prior real estate project marketing exposure (mandatory)

Required Skills

• Strong expertise in digital performance marketing (Google, Meta, lead funnels, CRM integration)
• Proven track record of driving leads, site visits, EOIs, and bookings

Preferred Skills

• Experience handling project launches (pre-launch, launch, sustenance)