Marketing Lead

About Us :

THW - The Healthy World | Healthier Choices for Everyone

At THW - The Healthy World, we believe that healthy, pure, and sustainable food should be accessible to all. Our farm-to-fork approach ensures that you get fresh organic fruits, vegetables, dairy, bakery products, country eggs, fresh juices, and wholesome groceries and essentials, delivered reasonably and with great value.

Location: Viman Nagar, Pune

Department: Marketing

Employment Type: Full-Time

Job Summary:

THW The Healthy World (by Naturaliv Foods Pvt. Ltd.) is a farm-to-fork organic food startup delivering A2 dairy, organic fruits & vegetables, and preservative-free food. We are building a trust-led food brand, focused on purity, traceability, sustainability, and long-term impact.

Key Responsibilities:

Personally drive and review:

• Meta & Google Ads
• WhatsApp and CRM-led campaigns
• App / website funnels and landing pages
• Ensure low CAC, strong conversion, and repeat orders
• Coordinate closely with ops, sales, and customer support

Streamline and optimize existing tools:

• Ad platforms
• CRM / WhatsApp tools
• Analytics dashboards
• Set clear SOPs, workflows, and reporting structures
• Ensure marketing is process-driven, not person-dependent

Track and analyze:

• CAC, LTV, ROAS
• Retention, churn, repeat rate
• Channel-wise performance
• Build simple, actionable dashboards
• Take decisions based on data, not assumptions

Brand & Content Direction:

• Translate THWs USPs into clear, honest messaging
• Ensure brand communication builds long-term trust
• Work with internal and external teams on content quality

Manage:

• In-house designer
• Interns and freelancers
• Build accountability, clarity, and learning culture
• Scale the team only after results justify it

Support the founder during fundraising by:

• Providing clear traction data
• Improving marketing narratives and metrics
• Helping build investor confidence through execution

Qualifications & Requirements:

Experience:

• 4-8 Years of experience
• Strong communication and interpersonal skills.
• Hands-on experience with digital tools like Zoho, Canva, Meta Business Suite, or similar platforms.

Skills & Competencies:

• Comfortable with ambiguity
• Strong skills in analytics, reporting, and decision-making.
• Enthusiastic about health, wellness, and sustainable living.
• Creative thinker with a data-driven approach.
• Excellent communication and multitasking abilities.
• Self-motivated and detail-oriented

What youll Gain:

• Sensible fixed salary (aligned to current stage)
• ESOPs linked to milestones
• High growth opportunity post-fundraise

To Apply, send your CV on or visit