Marketing Lead

Company Description

LVX is Indias leading private market investment platform, designed for founders, investors, and operators who aim to scale with speed, transparency, and impact. Through initiatives like LVX start, LVX grow, and LVX school, the platform supports startups in raising capital, scaling their businesses, and educating future private market investors. With over $230M raised for 900+ startups and a vast network of 14,000+ investors, LVX plays a pivotal role in shaping Indias private market landscape.

Location: Mumbai / Bangalore

About the Role

We are hiring a Marketing Lead to own and drive end-to-end marketing across brand, growth, and ecosystem engagement. This role requires a hands-on marketer experienced across branding, performance marketing, PR, SEO/AEO, social media, podcasts, events, and webinars, with strong expertise in LinkedIn Ads for lead generation.

The role combines strategic ownership with strong execution building brand authority while delivering measurable pipeline outcomes.

Key Responsibilities

• Own overall brand positioning, messaging, and marketing strategy
• Plan and execute LinkedIn Ads campaigns focused on lead generation and registrations
• Drive SEO and AEO (Answer Engine Optimization) to improve organic discovery across search and AI platforms
• Manage website performance, keyword strategy, and organic traffic growth
• Lead PR and media outreach, including press releases and ecosystem visibility
• Drive social media strategy and leadership branding, especially on LinkedIn
• Manage podcasts, video content, and thought-leadership initiatives
• Plan and execute events, roundtables, and ecosystem activations
• Own webinars and virtual sessions end-to-end
• Oversee landing pages, funnels, and conversion optimisation
• Execute email marketing and audience nurturing campaigns
• Coordinate agencies, designers, and external partners
• Track performance metrics and optimise campaigns for ROI

Skillset

• Strong expertise in LinkedIn Ads & B2B performance marketing
• SEO strategy, keyword planning, and technical SEO understanding
• Working knowledge of AEO / AI search optimisation
• Branding and narrative development
• Public Relations and media coordination
• Social media growth and executive positioning
• Podcast and video marketing execution
• Event and webinar marketing
• Marketing analytics, attribution, and reporting
• Conversion optimisation and funnel thinking
• Strong execution ownership and stakeholder management

Experience Required

• 3-5 years of experience in B2B, startup, venture, or SaaS marketing
• Proven experience across both brand-building and demand generation
• Demonstrated success in lead generation and organic growth initiatives
• Experience working within founder/investor ecosystems preferred