Marketing Lead

Company: Hanu Reddy Odyssey

Ventures: Hanu Reddy Realty India Pvt. Ltd., Hanu Reddy Residences, SPP Gardens, Hanu Reddy Raghava Farms, Hanu Reddy Mango Tourism, Pushpas Kitchen & More

Job Title: Marketing Lead, Strategy and Execution

Location: Chennai (On-site)

Role Overview

We are looking for a hands-on Marketing Lead who can own, drive, and execute our marketing efforts end-to-end. This role is for someone who thinks strategically, acts decisively, and is comfortable rolling up their sleeves to get things done.

This is not a coordination-only or delegation-heavy role. You will be responsible for shaping marketing strategy and ensuring its execution across digital, content, performance marketing, partnerships, and on-ground initiatives.

You will work closely with leadership and take full ownership of marketing outcomes.

Key Responsibilities

Strategy & Planning

Define and drive the overall marketing strategy aligned with business goals

Identify the right mix of channels: digital, performance, content, partnerships, events, and offline

Plan campaigns for launches, events, festivals, and seasonal initiatives

Set quarterly priorities, budgets, and measurable KPIs

Execution

Personally plan and oversee campaigns across Instagram, Meta Ads, Google Ads, and other platforms

Review and refine creatives, captions, ad copies, and campaign messaging

Step in to execute when needed from fixing a reel to reworking a campaign structure

Ensure timely delivery and quality across all marketing outputs

Ensure the website is always updated with the latest information, events, offerings, pricing (where applicable), and visuals

Ensure accuracy, consistency, and brand quality across all marketing touchpoints

Track performance, analyze results, and optimise campaigns continuously

Team & Vendor Leadership

Work closely with designers, videographers, freelancers, and agencies

Provide clear briefs and constructive feedback

Ensure accountability, timelines, and quality.

Build simple systems and processes to scale marketing efforts sustainably

Performance & Growth

Own lead generation and revenue-driven metrics

Monitor campaign performance and ROI

Use data to make decisions, test ideas, and iterate fast

Identify new growth opportunities and channels

What Were Looking For

Experience

612 years of marketing experience

Proven experience driving both strategy and execution

Experience in hospitality, lifestyle, events, real estate, or consumer brands is a strong plus

Skills & Mindset

Strong understanding of digital marketing and content strategy

Excellent communication and briefing skills

High ownership mindset takes responsibility, not excuses

Able to balance big-picture thinking with attention to detail

Why Join Us

High ownership and autonomy

Direct access to leadership

Opportunity to shape and build the marketing function

Work on meaningful, experience-driven brands and properties

Space to experiment, learn, and grow

Salary - 7 -7.5LPA