Marketing Lead

Role Overview

We are looking for an experienced Marketing Lead to own Resolutes overall marketing strategy and execution. This role is responsible for ideation, go-to-market strategy, channel planning, ROI tracking, and cross-functional coordination , ensuring that marketing efforts are data-driven, outcome-focused, and tightly aligned with business goals.

Key Responsibilities

1. Marketing Strategy & Planning

• Define and own the overall marketing strategy aligned to business and growth objectives
• Develop integrated marketing plans across digital, performance, partnerships, content, and offline channels
• Identify high-impact marketing ideas, experiments, and campaigns based on market and customer insights
• Build short-term and long-term marketing roadmaps with clear success metrics

2. Go-To-Market (GTM) Strategy & Execution

• Own and drive end-to-end GTM strategy for new products, programs, offerings, and market expansions
• Define target segments, positioning, messaging, pricing inputs, and launch plans in collaboration with product, sales, and clinical teams
• Design and execute launch frameworks including pre-launch validation, pilot rollouts, and post-launch optimization
• Ensure GTM plans are tightly aligned with revenue targets, sales enablement, and customer acquisition goals

3. Channel Research & Optimization

• Research, evaluate, and select appropriate marketing channels based on target audience and business goals
• Test and scale channels such as performance marketing, partnerships, communities, referrals, influencers, and enterprise outreach (as relevant)
• Continuously assess channel effectiveness and optimize spend, effort, and conversion performance

4. ROI, Analytics & Performance Tracking

• Define KPIs and success metrics for all marketing and GTM initiatives
• Track ROI, CAC, LTV, funnel conversion, launch performance, and campaign effectiveness
• Present clear performance reports and actionable insights to leadership
• Use data to iterate, stop, scale, or redesign marketing and GTM initiatives

5. Agency & Vendor Management

• Coordinate with internal teams and external agencies for creative, performance, content, PR, or media buying
• Translate marketing and GTM objectives into clear, actionable briefs for agencies
• Ensure timely execution, quality output, and alignment with business goals
• Manage agency budgets, timelines, and deliverables

6. Cross-Functional Collaboration

• Work closely with sales, growth, product, clinical, and operations teams to align messaging and execution
• Support GTM motions by enabling sales teams with positioning, narratives, and launch assets
• Act as the central point of ownership for all marketing and GTM initiatives

Requirements

• Minimum 12+ years of experience in marketing leadership roles
• Strong experience in marketing strategy, GTM planning, channel strategy, and performance measurement
• Proven track record of driving ROI-led marketing and successful product/service launches
• Hands-on experience working with external agencies and vendors
• Strong analytical and decision-making skills with a data-driven mindset
• Ability to operate at both strategic leadership and execution-oversight levels

Preferred Background

• Experience in healthcare, wellness, or D2C ecosystems
• Exposure to both B2C and B2B GTM motions
• Experience scaling marketing and GTM functions in high-growth environments