Marketing Lead

The marketing Lead will handle entire marketing function will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth.

Brand Strategy & Development

• Define and evolve the company's brand positioning, visual identity to differentiate in the market.
• Develop and maintain comprehensive brand guidelines ensuring consistency across all touchpoints
• Create compelling brand narratives that resonate with target audiences and reflect our values
• Lead rebranding initiatives as the company scales and evolves

Marketing Strategy & Execution

• Develop and implement integrated marketing strategies aligned with business objectives
• Lead digital marketing efforts email marketing, and content marketing
• Drive customer acquisition and retention strategies with measurable ROI
• Manage marketing budget allocation across channels for optimal performance.
• Driving the ATL & BTL marketing activities implementation.
• Responsible for the online revenue.

Team Leadership & Development

• Build, mentor, and manage a high-performing marketing team
• Foster a culture of creativity, data-driven decision-making, and continuous improvement
• Coordinate with external agencies, vendors, and creative partners

Customer Experience & Insights

• Develop deep understanding of customer personas, behaviours, and preferences
• Leverage customer insights to inform marketing strategies and brand positioning
• Oversee customer journey mapping and optimize touchpoints for engagement
• Monitor market trends, competitor activities, and industry developments

Partnerships & Collaborations

• Establish and track key marketing metrics and KPIs
• Use data analytics to optimize marketing spend and improve conversion rates

Qualification

Bachelor/masters degree. 10+ years experience.

Skills

• Strong strategic thinking with ability to translate vision into actionable plans
• Excellent brand storytelling and creative direction capabilities
• Deep understanding of digital marketing channels
• Proficiency in marketing analytics tools and data interpretation
• Strong leadership and team management skills

CTC Budget : 35-40L