Marketing Intern

Role Summary

Store-level planning and drive footfalls to achieve budgeted sales through the deployment of marketing communication (internal and external).

Key Responsibilities

1. Store & Market Visit & Campaign Management

• Execute campaign communication on time as per the monthly schedule.
• Analyze customer trends across all stores and share weekly reports.
• Engage with random customers to understand shopping behavior, requirements, and provide excellent support.
• Understand customers geographical presence and assess brand awareness (Cultsport).

2. Activation & Responsibility

• Ensure timely and effective implementation of the activation calendar aligned with short-term and long-term brand goals.
• Support the Marketing Team in planning store and mall yearly 360 branding and visibility.
• Analyze footfalls, derive strategies for individual stores, and drive promotions to achieve budgeted sales and address drops in sales.
• Coordinate daily with store & operations teams for growth planning, degrowth analysis, and action planning.
• Ensure proper execution of internal (collaterals, audio stream, in-store TV, store windows) and external (mall, outdoor, electronic, SMS, print, radio) communications.
• Identify under-performing stores and implement agreed marketing interventions for course correction (weekly & monthly).
• Ideate and execute initiatives to increase store footfalls and market visibility.
• Monitor brand assets (weekly & monthly).
• Work closely with regional cross-functional teams to support marketing initiatives.

3. New Store Launch

• Follow SOPs and checklist for new store launches.
• Visit store location & catchment area and share observations with the Marketing Team.
• Ensure agreed launch plan is deployed (in-store branding and marketing activities).
• Ensure timely and quality delivery of marketing elements as per guidelines.
• Work on best-in-mall and outside-mall 360 brand visibility.
• Implement marketing activities for new stores until the store achieves the desired budget.

4. Vendor Management

• Work with the right vendors and follow SOPs within stipulated costs for all requirements and promotions.
• Ensure vendors adhere to timelines and timely submission of estimates.
• Ensure timely processing of bills/POs/payments.

5. Market Focus & Competitor Analysis

• Understand market trends including customer insights, competition activity, and performance.

6. Daily & Weekly Reporting Structure

• Visit stores 4 days a week (plan weekly roster accordingly).
• Use GPS-enabled app for daily in & out while visiting stores.
• Adhere to guidelines to track growth and performance.
• Report any challenges on the same day/time.