Marketing Head

Job Title: Marketing Head Gaming Industry

Location: Bangalore, India

Company: LightFury Games

Role Overview:

We are seeking a Marketing Head to lead our marketing initiatives across all channels. The ideal candidate will have a strong background in brand management, community engagement, and game marketing , and will be responsible for defining and executing strategies that drive player acquisition, retention, and engagement.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies for game launches, updates, and promotions.
• Lead brand management , ensuring consistent messaging and positioning across all platforms.
• Build and engage vibrant gaming communities , both online and offline, to foster player loyalty.
• Drive digital marketing campaigns , including social media, influencer marketing, content marketing, and paid media strategies.
• Collaborate with product, design, and development teams to align marketing efforts with game features and releases.
• Analyze marketing performance metrics to optimize campaigns and maximize ROI.
• Identify and leverage partnerships, sponsorships, and PR opportunities to expand brand visibility.
• Mentor and manage the marketing team , ensuring high performance and alignment with company goals.

Requirements:

• Proven experience as a Marketing Head, Marketing Director, or Senior Marketing Manager , preferably in the gaming or entertainment industry .
• Proven experience of at least 12+ years in Marketing. Gaming Preferred.
• Strong experience in brand management, community building, and digital marketing .
• Deep understanding of game marketing trends , including live operations, esports, influencer engagement, and user acquisition.
• Excellent strategic thinking, leadership, and communication skills .
• Data-driven mindset with experience in analysing KPIs and campaign performance .
• Passion for gaming and knowledge of player communities and trends is highly desirable.

What We Offer:

• Opportunity to shape the marketing strategy of a growing gaming studio .
• Collaborative and creative work environment.
• Competitive compensation and benefits.
• Chance to work with a passionate team dedicated to creating world-class gaming experiences .