Marketing Head - Retail and TTHS

About the role

As the Head of marketing for Retail, Travel & Transport, Hospitality, and Services sector, you will be responsible for accelerating revenue growth, enhancing the brand reputation of these industries, and strengthening client relationships across the Americas. This will be achieved by driving strategic business priorities across the sector, expanding existing client portfolios, sourcing and shaping large transformation deals, differentiating with fields of play, and leveraging key strategic partnerships, whilst focusing on client centricity.

Building geo-centric marketing plans, devising account-based and performance marketing campaigns to scale strategic clients, designing opportunity-centric activities to generate and win large transformation deals, and creating joint marketing programs to leverage hyperscalers and partners are some of the key activities that will contribute to the larger team’s success.

You will work closely with senior business leaders, account executives, and sales leaders and a dream team of marketing experts to drive thought leadership, win deals, improve pipeline, sales, and revenue outcomes through digital-first marketing programs and tactics tailored to buyers’ needs.

͏Key Activities:

• Account-based marketing & influence on pipeline growth - Strengthen buyer relationships, improve client retention, and grow share of wallet by developing and executing targeted, digital-first, account-based marketing campaign.
• Building a Strong Industry Brand - Build a relevant and impactful brand using levers of thought leadership, enhancing market presence of Wipro executives, through analyst relationship, content and solution marketing, media, thought leadership, speaker opportunities
• Large deal pursuits - Improve win rates and grow revenue by developing and executing targeted, digital-first deal pursuit campaigns that elevate and differentiate Wipro’s solutions.
• Demand Generation - Improve mindshare, deal origination, and client acquisition by developing and executing targeted digital-first always-on campaigns that bring the best of Wipro’s thought leadership, case studies, analyst accolades, and more to market through virtual and in-person engagement designed to help buyers solve issues and seize opportunities and focus on differentiating with industry relevant fields of play.
• Partner Marketing - Work with partner ecosystem to create programs & campaigns

͏Responsibilities:

• Collaborate with Sector Head and business teams to develop strategic marketing plans.
• Manage and mentor a team directly reporting into you
• Execute demand generation and account-based marketing covering existing and new accounts.
• Team with deal pursuit teams to devise win strategies using differentiated solutions.
• Partner with specialists and agencies to develop engaging in-person and virtual events.
• Interact and build a peer network within and outside the organization.
• Maintain project plans, track execution across teams, report status, and manage budget.

͏Experience:

• Of the 12+ years, 5+ of demand gen campaign experience and/or marketing program management experience.
• Experience building integrated marketing campaigns for an IT Services/B2B technology company & with digital strategy
• Experience managing and executing marketing for large deal and proactive pursuits.
• Candidate must have inclination for creative messaging as it relates to promotional content
• Must have experience handling large events and budgets
• Extensive hands-on experience with marketing automation and program collaboration tools: SFDC, Marketo, Demandbase, ABM Programs (ITSMA etc.), Windows Suite, Adobe, etc.
• Handle both in-person and virtual events. Experience in managing end-to-end large events like NRF, CES, SAP Sapphire, Dreamforce would be critical.

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