Marketing Generalist

Hiring: Marketing Generalist

Location: Pune (Work from Office)

Experience: 618 Months

Full-Time |

Immediate Joiners Preferred

Frido is looking for Marketing Generalist (Junior role)

We are looking for a proactive and creative Marketing Generalist to join our team in Pune. The ideal candidate will have hands-on experience in performance marketing, experiential marketing, and offline events, along with a data-driven mindset to support paid marketing and lead-generation initiatives. This is a hands-on role for someone who loves bringing marketing ideas to life from offline events to paid media campaigns.

What Youll Do:

- Support paid marketing campaigns (Meta, Google, etc.) by managing creative requirements and performance tracking.

- Plan and execute offline marketing initiatives exhibitions, events & partnerships.

- Assist in data building, lead generation, and audience segmentation.

- Manage on-ground marketing collaterals, sampling, and visual merchandising.

- Track and report KPIs across offline and online initiatives.

- Collaborate cross-functionally with brand, design, and growth teams to ensure campaign alignment.

- Contribute fresh, creative ideas for engagement and brand storytelling.

What Were Looking For:

- 6 to 18 months of experience in performance marketing, offline/experiential marketing, or campaign management.

- Excellent organizational and coordination skills.

- Working knowledge of Meta Ads & Google Ads (Mandatory)

- Strong with Excel / Google Sheets for data tracking and reporting.

- Great communication skills and a bias for action.

- Experience in international marketing or cross-border campaigns is a plus.

- A creative thinker with a go-getter attitude.

share your resume at with subject line "Marketing Generalist" along with current and expected CTC.