Marketing Executive

Job Profile: Marketing Specialist / Creative Digital Storyteller Video & Digital Content

Location: Bangalore

About Infosys Springboard:

Infosys Springboard is a Digital literacy program launched as part of the Infosys ESG Tech for Good charter. It aims to enable students and associate communities from early education to lifelong learners by imparting digital and life skills through curated content & interventions, free of cost.

Core Responsibilities:

• Create videos
• Digital creatives
• Convert content into brand narratives and stories
• Collaborate with teams for campaigns & storytelling

Essential Skills and Qualifications:

• Marketing Knowledge: Understanding of marketing principles, strategies, and tactics.
• Communication Skills: Excellent verbal and written communication abilities to convey ideas clearly.
• Analytical Thinking: Strong ability to analyze data, interpret metrics, and generate actionable insights.
• Digital Marketing: Familiarity with digital marketing tools, SEO/SEM, email marketing, and social media platforms.
• Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
• Teamwork: Collaborative mindset and ability to work effectively with cross-functional teams.
• Attention to Detail: Meticulous in reviewing marketing materials and ensuring accuracy.
• Technical Proficiency: Skilled in Microsoft Office Suite (Word, Excel, PowerPoint) and creative tools (Canva, figma, Adobe creative suit). Good to know: marketing software (e.g., HubSpot, Google Analytics).
• Adaptability: Comfortable working in a fast-paced, changing environment
• Attitude of learning, delegating and working as a team, ranks the highest!

Educational Background:

• Masters degree in Marketing, Business Administration, Communications, or a related field is typically required.

Experience:

• 23 years in video editing, digital design, storytelling; portfolio required.

Skill List:

• Adobe Suite
• Storytelling
• Design
• Creativity
• Visual communication
• Canva