Marketing Executive

We are seeking a data-driven Marketing Automation & Performance Marketing Executive to own demand generation, funnel optimisation, and marketing systems automation.

Key Responsibilities

Marketing Automation & Lifecycle Management

• Design and optimize workflows: lead capture, segmentation, scoring, routing, and nurture
• Manage lifecycle stages (Lead MQL SQL Opportunity)
• Improve MQL to SQL conversion rates
• Maintain data hygiene and automation governance
• Hands-on experience with: Hubspot, market or related

Systems Integration & Automation

• Manage integrations between MAP, CRM, ad platforms, and analytics tools
• Troubleshoot sync issues and improve data accuracy
• Build automated alerts, reporting dashboards, and QA checks

Performance Marketing (B2B Focus)

• Plan and execute paid campaigns on:
• LinkedIn Ads
• Google Ads
• Optimize for CPL, cost per SQL, and pipeline ROI
• Conduct A/B testing across ads, landing pages, and creatives
• Manage budgets and campaign pacing

Reporting & Funnel Analytics

• Build dashboards tracking funnel performance by channel
• Analyze conversion rates and pipeline velocity
• Present monthly performance insights with optimization roadmap

Must-Have Skills & Experience

• 1-4 years in B2B demand generation / marketing ops / growth marketing
• Strong hands-on experience in marketing automation platforms
• Proven ability to improve funnel conversion rates
• Strong analytical and performance marketing expertise
• Comfortable working with Sales and Revenue teams