Marketing Executive

Job Description

Role: Inside Sales / Business Development Executive (Inbound & Outbound)

Key Responsibilities:

1. Lead & Query Management (Inbound & Digital):

• Handle incoming calls, outbound calls, messages, emails, WhatsApp, and social media inquiries from prospects.
• Manage a monthly lead volume of approximately 7001000 inquiries across all outreach channels.
• Ensure prompt, clear, and professional responses to all prospect queries.
• Weekly and monthly tracking of leads generated and interacted with.

2. Prospect Engagement & Qualification:

• Engage with prospects to understand their requirements and assess lead quality.
• Provide accurate information related to products/services and trade or manufacturing-related queries.
• Route qualified leads to the relevant internal stakeholders or sales team.

3. Customer Communication & Relationship Building:

• Maintain confident and fluent communication in English, both verbal and written.
• Build rapport with prospects and ensure a positive brand experience at every touchpoint.
• Follow up with interested prospects to nurture relationships and support conversions.

4. Database & CRM Management:

• Maintain and regularly update a structured database of leads and prospects.
• Record all interactions, notes, and lead status accurately in the CRM system.
• Support database expansion through ongoing prospect interactions.

5. Outbound Calling & Follow-Ups:

• Make outbound calls for follow-ups, lead nurturing, and campaign-related outreach.
• Conduct value-driven conversations aligned with business and marketing objectives.

6. Marketing & Digital Coordination:

• Leverage strong marketing and digital exposure provided by the organization to engage prospects effectively.
• Coordinate with marketing teams for campaign execution and communication alignment.

7. Market Awareness & Knowledge Building:

• Stay updated on general knowledge, current affairs, and trade/manufacturing trends relevant to prospect discussions.
• Apply learnings from provided training and knowledge resources during client interactions.

8. Reporting & Internal Coordination:

• Share regular updates on inquiry volumes, lead status, and prospect feedback.
• Support internal teams with insights from customer interactions.

Preferred Background & Skills:

• Excellent spoken and written English with high confidence on calls.
• Strong communication and interpersonal skills.
• Keen interest in general knowledge and current affairs, especially related to trade, manufacturing, or infrastructure.
• Prior experience in Real Estate, Logistics, Infrastructure, or B2B sectors will be an added advantage.
• Comfortable handling multi-channel communication (calls, WhatsApp, email, social media).