Marketing Executive, Amazon Pharmacy
Amazon
2 - 5 years
Bengaluru
Posted: 19/11/2024
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Job Description
Are you customer obsessed, smart and analytical, strategic yet execution focused, entrepreneurial, and passionate about e
- Commerce? Do you want to be a part of one of the fastest growing and most innovative e
- commerce businesses? Are you interested in working in a high impact role? If yes, this opportunity will appeal to you.
Come join our Amazon Pharmacy team.
We are looking for a smart, metrics and results
- oriented performance marketing executive who will be instrumental in driving traffic & improving customer experience and engagement of our business.
The marketing executive will be responsible for ensuring the best customer experience in one or more product line(s).
He/she will be responsible for planning, implementing, and optimizing paid advertising campaigns to drive results such as conversions, leads, or revenue.
Their role focuses on using data
- driven strategies to maximize return on investment (ROI) across various digital channels.
He/she will report on performance and action plans to the management team; will propose, plan and execute new features and projects, partnering with business and technical teams to achieve goals.
He/she will help to drive feature launches and site improvements to completion by coordinating with project managers, developers, designers, and peers across the organization.
Key job responsibilities
• Developing campaign Planning and Strategies for performance marketing campaigns and conducting competitive analysis to identify opportunities and optimize targeting.
• Setting campaign goals, KPIs, and budgets that align with overall business objectives.
• Managing daily operations of paid campaigns across Google Ads and Meta ads
• Ensuring effective audience targeting through demographic, interest
- based, and behavior
- based segments.
• A/B testing ad creative, copy, landing pages, and call
- to
- actions to improve campaign performance.
• Monitoring campaign performance, tracking key metrics (CPC, CTR, CPA, ROAS), and adjusting strategies as needed.
• Using analytics tools like Google Analytics, Facebook Insights, and others to understand the effectiveness of campaigns.
• Implementing data
- driven optimization techniques, including bid adjustments, audience refinements, and retargeting.
• Own Amazon Pharmacy cashback program independently end to end.
From identifying reward offers to creating new promotions and owning IC benchmarking exercise and tracking the adoption of these offers.
• Own customer engagement bucket and ensure that relevant target groups are identified based on customer Lifecyle and reach out to them via outbound channel
- Email & app push.
• Creating detailed performance reports for management, showcasing campaign impact, ROI, and insights to stakeholders and leadership.
Basic Qualifications
- Experience with Microsoft Office products and applications
Preferred Qualifications
- Bachelor's degree
About Company
Amazon is a multinational technology and e-commerce company founded by Jeff Bezos in 1994. Initially focused on selling books online, it quickly expanded into a broad range of products and services, including electronics, cloud computing (via Amazon Web Services), streaming, and artificial intelligence. Amazon has revolutionized online shopping with fast delivery, personalized recommendations, and a subscription service called Amazon Prime. It is one of the world's largest and most valuable companies, with a significant impact on retail, technology, and logistics.
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