Marketing Execution Manager - IVF (International Business)

Role Purpose

Create and Drive KAM strategy across key countries and ensure execution and enhancing in-market brand visibility for BSVs presence.

Key Responsibilities:

Key Account Management Strategy:

• Create unique KAM strategy for the IVF business
• Execute and reinforce the plans for installation & execution of the strategy

Marketing Strategy Implementation

• Develop marketing plans for the KAM teams aligned to the Global Strategy
• Coordinate timely rollout of campaigns, promotional content, and digital assets
• Provide actionable market insights for planning and optimization

KAM Performance Management

• Track performance KPIs and support repositioning strategies when needed

Field Execution & Customer Engagement

• Conduct fieldwork to monitor marketing execution and gather HCP feedback
• Roll out, organize and implement CMEs, RTMs and KAM activities
• Support sales teams with clinical tools, product messaging, and contents

Sales Force Enablement

• Train KAM teams on consultative selling
• Build promotional capability across customer touchpoints
• Monitor performance

Education:

• MBA in Marketing / Pharmaceutical Management / Life Sciences preferred

Experience:

• 1-2 years experience in pharmaceutical marketing with prior 8-10 years in Sales Management with Key Account Management Experience in IVF or Specialty business

Key Skills:

• Strong performance and execution mindset
• Excellent communication and stakeholder management
• Clinical understanding and customer insight orientation
• Familiarity with digital platforms and CRM tools