Marketing Engagement Analyst
Accenture
6 - 8 years
Mumbai
Posted: 11/05/2025
Job Description
Designation: Marketing Engagement Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The Planning and Promotions Lead is responsible for developing and executing high-impact promotional strategies that drive customer engagement, increase sales, and enhance brand visibility. This role requires a strategic thinker with a deep understanding of market trends, customer insights, and promotional mechanics. The Lead will collaborate closely with cross-functional teams—including marketing, sales, product, and operations—to design and execute promotional initiatives that align with business objectives.
What are we looking for? •Technical Skills: Proficiency in marketing tools and platforms (e.g., CRM systems, campaign management software, Google Analytics, Tableau, or Power BI). Strong knowledge of digital marketing channels, promotional strategies, and customer engagement techniques. Expertise in sales enablement tools and conversion rate optimization. Core Competencies: Strategic Thinking: Ability to develop long-term promotional plans that align with business goals. Project Management: Strong ability to handle multiple campaigns, ensuring timely and effective execution. Analytical & Data-Driven Mindset: Skilled in interpreting data and leveraging insights to optimize promotional strategies. Creativity & Innovation: Ability to develop unique, engaging promotions that drive customer interest and business impact. Collaboration & Leadership: Strong interpersonal skills to influence cross-functional teams and stakeholders. Agility & Problem-Solving: Adaptable to fast-paced environments and capable of troubleshooting challenges in campaign execution. Experience: 6-8 years of experience in promotions, campaign management, or marketing strategy roles. Proven track record in developing and executing successful promotional campaigns that drive business growth. Experience managing large-scale promotions within retail, e-commerce, or multinational organizations is preferred. Strong background in working cross-functionally with sales, marketing, and product teams. Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree (MBA) or additional certifications in digital marketing, project management (PMP), or CRM tools is a plus.
Roles and Responsibilities: •1. Promotional Strategy & Execution: Develop and implement innovative, data-driven promotional strategies to drive sales and customer retention. Create and maintain a comprehensive promotional calendar aligned with business and marketing goals. Identify opportunities for strategic promotions based on consumer behavior, competitive landscape, and industry trends. 2. Campaign Development & Management: Lead the end-to-end execution of promotional campaigns, ensuring seamless implementation across digital and offline channels. Collaborate with marketing and creative teams to develop compelling promotional materials and messaging. Work with digital, CRM, and media teams to optimize promotions across customer touchpoints, including website, email, social media, and in-store experiences. 3. Performance Monitoring & Optimization: Define key performance indicators (KPIs) to measure campaign success and analyze ROI. Utilize analytics tools (e.g., Google Analytics, Tableau, Power BI) to track performance, generate insights, and optimize future campaigns. Continuously refine promotional strategies based on data-driven insights, customer feedback, and business priorities. 4. Budget & Resource Management: Develop and manage the promotional budget, ensuring cost efficiency and maximum return on investment. Coordinate with finance teams to track promotional expenses and align spending with business objectives. 5. Market & Competitive Analysis: Conduct in-depth research on market trends, consumer preferences, and competitor strategies. Leverage insights to identify new promotional opportunities and ensure differentiation in the marketplace. 6. Cross-Functional Collaboration & Stakeholder Management: Act as the central point of contact for all promotional initiatives, ensuring alignment across departments. Work closely with sales, operations, and supply chain teams to ensure smooth execution and delivery of promotional campaigns. Present strategic recommendations, campaign results, and insights to senior leadership.Any Graduation
About Accenture
We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.Visit us at www.accenture.com
Equal Employment Opportunity Statement
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Accenture is committed to providing veteran employment opportunities to our service men and women.
About Company
Accenture is a global professional services company specializing in consulting, technology, and outsourcing services. Headquartered in Dublin, Ireland, Accenture provides a wide range of services in strategy, digital, technology, operations, and consulting. It helps organizations improve their performance and create sustainable value by leveraging technology and industry expertise. Accenture works across various sectors, including financial services, healthcare, telecommunications, energy, and more. Known for its deep focus on innovation, Accenture partners with leading technology companies to drive digital transformation and help clients navigate complex challenges in an increasingly digital world.
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