Marketing Director – Specializing in Google Ads & Facebook Ads

Starcom is seeking a Marketing Director with deep expertise in paid media strategy across Google Ads and Facebook Ads (Meta). This job is designed for a commercially minded leader who understands how performance marketing drives revenue, shapes brand visibility, and supports long-term client growth.

You will oversee paid acquisition strategy, guide a team of media specialists, and ensure structured execution across search, display, shopping, and social advertising ecosystems. This position requires both strategic oversight and strong operational judgment.

Paid Media Leadership

• Define and oversee cross-channel acquisition strategy across Google Ads and Meta platforms
• Set performance benchmarks, budget allocation logic, and measurement frameworks
• Ensure account structure integrity, targeting accuracy, and signal optimization

Performance Oversight & Optimization

• Monitor campaign performance across search, display, YouTube, remarketing, and paid social
• Guide testing roadmaps for creatives, audience segments, bidding strategies, and funnel stages
• Translate data insights into commercial recommendations

Team & Process Management

• Lead and mentor Paid Search and Paid Social specialists
• Establish quality control standards and reporting cadence
• Improve internal workflows to ensure efficiency and accountability

Client & Stakeholder Communication

• Present performance insights and strategic recommendations to senior stakeholders
• Align paid media activity with broader marketing and revenue objectives

• 7+ years of experience in performance marketing, with at least 3 years in a leadership capacity
• Demonstrated expertise managing large-scale Google Ads and Facebook Ads budgets
• Strong understanding of attribution models, conversion tracking, and analytics tools
• Experience with account structure strategy (MCC environments, segmentation logic, intent mapping)
• Ability to manage multi-market or multi-account portfolios
• Excellent analytical and communication skills

• Leadership influence within a globally recognized agency network
• High-impact projects with international brands
• Collaborative, data-driven environment
• Competitive compensation package