Marketing & Digital Growth Manager (B2B + Sales Enablement)

Role Summary

Own B2B marketing that directly drives revenue and brand authority. You will lead positioning, demand creation, and sales enablement while significantly expanding our digital footprint. Youll support the full funnelfrom initial web discovery to the final closeby equipping sales with the right assets and ensuring Octobotics Tech is the most searchable and visible name in our industry.

Key Responsibilities

1) Positioning, Messaging & Digital Authority

• Develop positioning and value propositions by segment/industry.
• SEO & Searchability: Execute keyword strategies to ensure Octobotics Tech ranks for high-intent industry terms; manage basic website updates and optimizations to keep our digital storefront current.
• Create battlecards and objection-handling narratives aligned to real customer pain points.
• Build ROI narratives and why now justification to support commercial conversations.

2) Content Creation & Strategy (The "Voice" of the Brand)

• High-Impact Writing: Write technical yet accessible blogs, whitepapers, and LinkedIn articles that establish thought leadership.
• Sales Assets: Build customer-facing assets: pitch decks, one-pagers, brochures, FAQs, and proposal templates.
• Social & SMM: Lead our LinkedIn strategycreating, scheduling, and engaging with content that builds community and reaches decision-makers.
• Produce customer stories, case studies, and proof points that sales can reuse across digital and physical channels.

3) Growth Execution & Demand Gen

• Paid Media: Plan and run targeted B2B ad campaigns (LinkedIn Ads, Google Ads) to generate qualified leads.
• Expos & Events: Create the "hype" and marketing collateral for trade shows and industry expos; ensure our presence translates into post-event digital leads.
• Partner with sales to improve conversion at each stage: lead demo pilot close.
• Ensure CRM lead notes and campaign sources are captured for learning loops.

4) Revenue-Focused Alignment

• Plan and run account-based marketing (ABM) campaigns for high-value targets.
• Support demo/pilot conversion by providing the right follow-up materials and proposal narratives.
• Coordinate with operations and engineering to ensure marketing claims match technical feasibility and delivery realities.

Qualifications & Skills

• Core: Proven experience in B2B Digital Marketing, Content Writing, and Lead Generation.
• Technical: Strong grasp of SEO best practices and SMM (specifically LinkedIn for B2B).
• Plus: Familiarity with website management (WordPress/CMS) and basic design tools (Canva/Adobe).
• Mindset: A "doer" who can write the strategy in the morning and post the ad/content in the afternoon.

KPIs

• Search & Visibility: Growth in organic search rankings and LinkedIn engagement/reach.
• Lead Quality: Number of qualified inbound leads generated via digital channels and ads.
• Enablement & Content: Asset usage/adoption by sales and content output cadence.
• Conversion Impact: Improvement in demopilot and pilotclose conversion rates.

Whats in it for you?

• Competitive Salary.
• Comprehensive Medical Insurance.
• A chance to work at the forefront of the robotics/tech industry.
• A collaborative, high-growth environment where your impact is visible every day.

Location: Noida, UP (On-site) Role: Full-time