Marketing Coordinator

Marketing Executive School Outreach

Job Overview:

We are looking for an enthusiastic and driven Marketing Executive to support our school outreach and sales initiatives. This role involves engaging with schools, promoting STTARs offerings, handling lead calls, managing CRM updates, and assisting in event coordination and execution.

Key Responsibilities:

1. Sales Outreach & Lead Conversion

Make outbound sales calls to schools and potential leads.

Promote offerings for Schools, Olympiads, workshops, and teacher training programmes.

Share brochures, product details, and registration processes with leads.

Convert leads into registrations or partnerships through consistent follow-ups.

Maintain complete and up-to-date records in the CRM.

2. School Partnership Support

Reach out to new schools to explore partnerships.

Assist in onboarding and maintaining communication with existing school partners.

Coordinate introductory calls, meetings, or email campaigns with schools.

3. Event Coordination

Coordinate with schools to participate in STTAR events, such as Olympiads, workshops, and conferences.

Share event details, support schools with the registration process, and ensure timely follow-ups.

Collaborate with internal teams for smooth event execution.

4. CRM Management & Reporting

Ensure all leads, call logs, and follow-up activities are accurately recorded in the CRM system.

Update lead status regularly and maintain an organized database.

Share weekly updates with the team on outreach activities and progress.

5. Market Intelligence

Collect and share feedback from schools about their needs, preferences, and pain points.

Report insights on competitor offerings or trends observed during interactions.

Requirements:

Graduate degree in Marketing, Education, or related field

13 years of experience in sales, marketing, or outreach (preferably in the education sector)

Strong communication and interpersonal skills

Ability to make persuasive sales calls and follow-ups

Familiarity with CRM tools and MS Excel/Google Sheets

Self-driven and organized with a team-oriented approach